Unit 1 Leadership(Ⅰ) 领导艺术(Ⅰ) 1
Text A The Businessman of the Century(Ⅰ)--Hery Ford and Alfred P. Sloan Jr.世纪商人(Ⅰ)--亨利·福特和阿尔费德·P.斯隆 1
Text B(1) Fundamentals of Leadership 领导艺术的基本原理 8
Text B(2) Theory X Assumptions X理论假定 11
Text B(3) Theory Y Assumptions Y理论假定 12
Unit 2 Leadership (Ⅱ) 领导艺术(Ⅱ) 17
Text A The Businessman of the Century(Ⅱ)--Thomas J. Watson Jr. and William H. Gates(Ⅲ).世纪商人(Ⅱ)--托马斯·J. 沃森和威廉·H. 盖茨 17
Text B (1) Types of Leadership 领导种类 25
Text B (2) Roles Played by Managers 管理者的职责 28
Text B (3) Runctions of Management 30
Unit 3 Economy(Ⅰ) 经济(Ⅰ) 35
Text A The Free Market Incentive:Self-interest vs.Greed自由市场的推动力：自身的利益还是贪婪 35
Text B (1) Factors of Production 生产要素 40
Text B (2) Basic Kinds of Economic System 不同种类的经济体系 42
Unit 4 Economy(Ⅱ) 经济(Ⅱ) 47
Text A Internet--the Latest Techno-revolution 因特网--最新的技术革命 47
Text B (1) Measuring Economic Activity 经济活动的预测方法 55
Text B (2) Business Ethics 商业道德 58
Unit 5 Globalization(Ⅰ) 全球经济(Ⅰ) 64
Text A How to Go Global--and Why 企业如何走向世界--为什么要走向世界？ 64
Text B (1) Business in a Global Economy 全球经济业务 72
Text B (2) The General Agreement on Tariffs and Trade 关贸总协定 76
Unit 6 Globalization(Ⅱ) 全球经济(Ⅱ) 81
Text A Going Global:Lessons from Late Movers 走向世界：迟到者的教训 81
Text B (1) Ways of Doing Business Internationally 从事国际商务的方法 93
Text B (2) The World Trade Organization 世界贸易组织 98
Unit 7 Marketing 市场营销 103
Text A How to Acquire Customers on the Web 网上争取顾客新方法 103
Text B (1) Advertising and Sales Promotion 广告与推销 112
Text B (2) Products 不同类型的产品 116
Unit 8 Distribution 销售 123
Text A Seven Rules of International Distribution 国际销售七大准则 123
Text B (1) Channels of Distribution 销售渠道 132
Text B (2) Global Distribution Policy 国际销售策略 136
Unit 9 Branding 品牌 142
Text A In Service,What s in a Name？ 品牌名称在服务行业意味着什么？ 142
Text B (1) Branding Strategies 品牌策略 149
Text B (2) Packaging and Labeling 商品包装和标签 153
Unit 10 Pricing 定价 157
Text A How to Fight a Price War 企业如何应付价格战 157
Text B (1) Pricing Policy 定价策略 167
Text B (2) Different Kinds of Discounts 不同种类的折扣 171
Unit 11 Business Structures 企业结构 177
Text A The Dubious Logic of Global Megamergers 贪大求全--跨国公司兼并的误区 177
Text B (1) Business Structure 企业结构 186
Text B (2) Ownership and the Joint Venture 所有制与合资企业 192
Unit 12 Competitive Environment 竞争 198
Text A A Game of Inches 寸市必争 198
Text B The Competitive Environment 竞争 205
Text A Can Citibank Crack the China Market？ 花旗银行能否打进中国市场？ 214
Unit 13 Government and Business 政府与企业 214
Text B Government and Business 政府与企业 223
Unit 14 Personnel Management(Ⅰ) 人事管理(Ⅰ) 232
Text A The Power of E-cruiting 电子招聘的深远影响 232
Text B Empowerment 授权之道 241
Unit 15 Personnel Management(Ⅱ) 人事管理(Ⅱ) 251
Text A Behaviored-based Safety 注重行为的安全方案 251
Text B Beating the Career Blues 克服职业厌倦情绪 260
Text A Making Sure Employees Measure Up 有效评估员工 270
Unit 16 Performance 绩效 270
Text B (1) Performance Evaluation 绩效评估 279
Text B (2) Performance Appraisal System 绩效评估系统 282
Unit 17 Stock 股票 287
Text A Getting Rich on Red Chips 三支热门红筹股 287
Text B Basic Concepts about Stocks 股票的基本知识 295
Vocabulary Index 304
Business Words Index 311