《外贸英语教程》PDF下载

  • 购买积分:12 如何计算积分?
  • 作  者:冯祥春编著
  • 出 版 社:南京:江苏教育出版社
  • 出版年份:1986
  • ISBN:9351·040
  • 页数:349 页
图书介绍:

LESSON ONE 1

Text:China's Foreign Trade 1

UNIT ONE INTERNATIONAL TRADE 1

Collateral Reading:What Are Free Ports and Foreign Trade Zones 15

LESSON TWO 20

Text:International Trade 20

Collateral Reading:Successful Entrepreneurs 34

LESSON THREE 40

Text:Unique Problems in International Trade 40

Collateral Reading:Trade News(part One) 55

LESSON FOUR 62

Text:Trade Information 62

Collateral Reading:Trade News(Part Two) 76

Text:The Corporate Structure 82

UNIT TWO MANAGEMENT AND MARKETING 82

LESSON FIVE 82

Collateral Reading:The Securities Exchanges 95

LESSON SIX 101

Text:Marketing 101

Collateral Reading:The Ten Most Common Mistakes of New-to-Export Firms 113

LESSON SEVEN 119

Text:Japan's Stumbling Giants 119

Collateral Reading:Iapanese Economy 134

LESSON EIGHT 141

Text:Multinational Corporations 141

Collateral Reading:Third World Powerhouses 154

Text:The Balance of International Payments 160

UNIT THREE INTERNATIONAL FINANCE 160

LESSON NINE 160

Collateral Reading:Japanese Beef Stew 172

LESSON TEN 177

Text:Foreign Exchange Trading 177

Collateral Reading:Export to the European Community 189

LESSON ELEVEN 194

Text:Letters of Credit 194

Collateral Reading:Export Planning 207

LESSON TWELVE 213

Text:The World Bank and the International Monetary Fund 213

Collateral Reading:What Does the World Bank Do? 225

Text:An Overview of International Economics 231

LESSON THIRTEEN 231

UNIT FOUR THE WORLD ECONOMIC RELATIONS 231

Collateral Reading:The Asia Pacific Basin 245

LESSON FOURTEEN 251

Text:North-South Trade 251

Collateral Reading:International Technological Transfer 263

LESSON FIFTEEN 269

Text:General Agreement on Tariffs and Trade 269

Collateral Reading:The Great Depression 282

LESSON SIXTEEN 288

Text:Towards a New International Economic Order 288

Collateral Reading:How the Other Two-Thirds Live 301

A Glossary of International Trade 308