1 The First Day 7
2 In Mr Green's Office 12
3 First Assignments 16
4 David Asks Some Questions 21
5 David Gets Down to Work 26
6 Lunch in the Canteen 31
7 Advertising a New Product 37
8 Selling and Marketing 42
9 The Personnel Manager 47
10 Review of the Week 52
11 The Draft Brochure 58
12 Some Aspects of Selling and Marketing 64
13 The Product Evaluation Meeting—One 69
14 The Product Evaluation Meeting—Two 74
15 Cost-Effectiveness in Business 79
16 The Product Manager Is Appointed 85
17 A Visit to the Works—One 90
18 A Visit to the Works—Two 99
19 The Sales Convention—One 102
20 The Sales Convention—Two 107
21 A Tour of the Offices 112
22 Training Opportunities 115
23 More Preparations for the Convention 119
24 At the Castle Hotel 123
25 After the Convention 127
26 The Trade Fair—One 134
27 The Trade Fair—Two 138
28 An Overseas Visitor 142
29 A Business Lunch 146
30 Urgent Discussions 150
31 The Board Meeting 157
32 Consultations 163
33 Negotiations 167
34 The Secretary's Department—One 171
35 The Secretary's Department—Two 175
36 The Draft Agreement 182
37 Insurance 186
38 The Accounts Department 190
39 A Trip Abroad 194
40 Spot-21 Is Launched 198
Grammar Notes 202
前言 233
内容介绍 234
1.学习管理的第一天 239
2.在格林先生办公室 242
3.首次分配的任务 245
4.大卫提出若干问题 249
5.大卫认真着手工作 253
6.在食堂共进午餐 256
7.为一项新产品做广告 259
8.销售和市场调研 262
9.人事处经理 265
10.一周工作回顾 268
11.产品样本的初稿 271
12.销售和市场调研的几个方面 275
13.产品评估会议(一) 278
14.产品评估会议(二) 281
15.企业的成本效益 284
16.任命产品经理 287
17.访问工厂(一) 291
18.访问工厂(二) 295
19.筹备销售年会(一) 295
20.筹备销售年会(二) 302
21.走访各办公室 305
22.培训机会 308
23.继续筹备销售年会 312
24.在城堡旅馆 316
25.年会以后 319
26.产品交易会(一) 323
27.产品交易会(二) 327
28.交易会上的海外来客 331
29.洽谈业务的工作午餐 335
30.紧急磋商 339
31.董事会议 343
32.谈判前的准备工作 349
33.谈判 353
34.秘书处(一) 357
35.秘书处(二) 361
36.协议书草案 365
37.各类保险 369
38.财务部 372
39.出差国外 376
40.新产品SPOT-21试制成功 380
语法纲要 384
附开发工程有限公司组织结构表: 414
附表一 董事长兼常务董事领导下的部门 414
附表二 生产部 415
附表三 销售和市场调研部 416
附表四 秘书处和财务部 417