《谈判 英文本》PDF下载

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  • 作  者:埃米尼亚·伊瓦拉(Herminia Ibarra)等编写
  • 出 版 社:北京:中国人民大学出版社
  • 出版年份:2002
  • ISBN:7300041728
  • 页数:139 页
图书介绍:

Negotiation Analysis: An Introduction 1

Rethinking Preparation in Negotiation 17

Dealmaking Essentials 35

Two Psychological Traps in Negotiation 55

How to Frame a Message: The Art of Persuasion and Negotiation 65

Errors in Social Judgment: Implications for Negotiation 73

Breakthrough Bargaining 83

Building Coalitions 95

Six Habits of Merely Effective Negotiators 105

Dynamic Negotiation: Seven Propositions 117

For Further Reading 137