Chapter 1 1
What Is Tourism 1
Word List 5
Notes 7
Exercises 8
Chapter 2 12
Abridged History of Travel and Tourism 12
Word List 23
Notes 25
Exercises 28
Thomas Cook and Son 32
Chapter 3 32
Word List 37
Notes 39
Exercises 40
Chapter 4 44
Special Characteristics of Tourism 44
Word List 50
Notes 52
Exercises 53
Chapter 5 57
Reasons for Increased Travel and Recreation 57
Notes 62
Word List 62
Exercises 64
Chapter 6 68
On Being Abroad 68
Word List 73
Notes 74
Exercises 76
Chapter 7 80
Positive Impacts of Tourism 80
Word List 86
Notes 88
Exercises 90
Chapter 8 95
Negative Impacts of Tourism 95
Word List 100
Notes 102
Exercises 104
Chapter 9 109
Evaluating Tourist Resources 109
Word List 119
Notes 121
Exercises 123
Destinations——as Marketed in Tour Operators Brochures 127
Chapter 10 127
Word List 136
Notes 138
Exercises 140
Chapter 11 144
Tourist Images:Marketing Considerations 144
Word List 151
Notes 153
Exercises 155
Chapter 12 159
The Tourist Profile 159
Word List 166
Notes 168
Exercises 169
Chapter 13 173
Touristic Studies in Anthropological Perspective 173
Word List 180
Notes 182
Exercises 183
Chapter 14 188
Tourism Planning 188
Word List 192
Notes 194
Exercises 196
Chapter 15 200
Tourism in the Far East and Australasia 200
Word List 207
Notes 209
Exercises 213
Chapter 16 217
The Structure of West European Tourism 217
Word List 223
Notes 224
Exercises 227
Chapter 17 231
Reform and Opening of China s Tourism Industry 231
Word List 235
Notes 236
Exercises 236
Chapter 18 240
International Tourism:the Future 240
Word List 250
Notes 252
Exercises 255
参考文献 259