《Techniques Of Persuasion From Propaganda To Brainwashing》PDF下载

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  • 作  者:
  • 出 版 社:Penguin Books
  • 出版年份:1963
  • ISBN:
  • 页数:325 页
图书介绍:

EDITORIAL FOREWORD 7

1.PROPAGANDA AND COMMUNICATIONS 9

2.THE FORMATION OF ATTITUDES 37

3.THE CHANGING OF ATTITUDES 58

4.PSYCHOLOGICAL WARFARE 82

5.POLITICAL PROPAGANDA 104

6.PROPAGANDA AND THE MASS MEDIA 131

7.ADVERTISING AND INDUSTRY 165

8.SCIENTIFIC MIND-CHANGING 194

9.THE NATURE OF RELIGIOUS CONVERSION 223

10.CONFESSIONS AND INDOCTRINATION 244

11.BRAINWASHING 267

12.CONCLUSIONS 294

BIBLIOGRAPHY 319

INDEX 323