EDITORIAL FOREWORD 7
1.PROPAGANDA AND COMMUNICATIONS 9
2.THE FORMATION OF ATTITUDES 37
3.THE CHANGING OF ATTITUDES 58
4.PSYCHOLOGICAL WARFARE 82
5.POLITICAL PROPAGANDA 104
6.PROPAGANDA AND THE MASS MEDIA 131
7.ADVERTISING AND INDUSTRY 165
8.SCIENTIFIC MIND-CHANGING 194
9.THE NATURE OF RELIGIOUS CONVERSION 223
10.CONFESSIONS AND INDOCTRINATION 244
11.BRAINWASHING 267
12.CONCLUSIONS 294
BIBLIOGRAPHY 319
INDEX 323