LNTRODUCTION—WHAT IS THE IDEA? 1
Ⅰ．THE BEGINNING 21
Ⅱ．WHAT I LEARNED ABOUT BUSINESS 33
Ⅲ．STARTING THE REAL BUSINESS 47
Ⅳ．THE SECRET OF MANUFACTURING AND SERVING 64
Ⅴ．GETTING INTO PRODUCTION 77
Ⅵ．MACHINES AND MEN 91
Ⅶ．THE TERROR OF THE MACHINE 103
Ⅷ．WAGES 116
Ⅸ．WHY NOT ALWAYS HAVE GOOD BUSINESS? 131
Ⅹ．HOW CHEAPLY CAN THINGS BE MADE? 141
Ⅺ．MONEY AND GOODS 156
Ⅻ．MONEY—MASTER OR SERVANT? 169
ⅩⅢ．WHY BE POOR? 184
ⅩⅣ．THE TRACTOR AND POWER FARMING 195
ⅩⅤ．WHY CHARITY? 206
ⅩⅥ．THE RAILROADS 222
ⅩⅦ．THINGS IN GENERAL 234
ⅩⅧ．DEMOCRACY AND INDUSTRY 253
ⅩⅨ．WHAT WE MAY EXPECT 267
INDEX 285