PART Ⅰ The Speaker 1
CHAPTER 1．Public Speaking and Your Competitive Position 3
CHAPTER 2．Self-confidence and Directness 29
CHAPTER 3．Personal Magnetism 41
CHAPTER 4．Techniques in Posture and Gesture 53
CHAPTER 5．Ways of Delivering the Speech 69
CHAPTER 6．The Diction of the Public Speaker 81
CHAPTER 7．Techniques of Thinking and Speaking 91
CHAPTER 8．The Memory in Speech 127
CHAPTER 9．The Imagination in Speech 132
CHAPTER 10．The Use of the Voice 139
PART Ⅱ The Speech 165
CHAPTER 11．The Purposes of Speaking 167
CHAPTER 12．Choosing the Subject 177
CHAPTER 13．Seven Techniques of Support 185
CHAPTER 14．Gathering Materials 193
CHAPTER 15．Three Kinds of Proof 204
CHAPTER 16．How to Be Interesting 223
CHAPTER 17．Techniques of Structuring the Speech 231
CHAPTER 18．Outlining the Speech 257
CHAPTER 19．Effective Language in Speech 279
CHAPTER 20．Techniques of Humor 309
PART Ⅲ The Audience 321
CHAPTER 21．Analysis of the Audience 323
CHAPTER 22．Listening to a Speech 343
CHAPTER 23．Persuasion 353
CHAPTER 24．Techniques of Persuasion 369
PART Ⅳ The Occasion 379
CHAPTER 25．Face-to-Face Speaking 381
Ⅰ．Conversation 381
Ⅱ．The Interview 392
Ⅲ．Using the Telephone 400
Ⅳ．The Sales Talk 405
CHAPTER 26．Speech Situations 413
Ⅰ．Speeches of Courtesy 413
Ⅱ．The After-dinner Speech 416
Ⅲ．Group Discussion 420
Ⅳ．The Book Review 428
Ⅴ．Radio and Television Speaking 429
Ⅵ．Reading from a Manuscript 436
APPENDIXES 441
Ⅰ．Materials for Interpretation 443
Ⅱ．A Model for Speech Composition 484
Ⅲ．Maxims for Public Speakers 503
INDEX 505