Part One 3
Section Ⅰ Economics 3
Reading A Separating Our'Needs'from Our'Wants' 3
Reading B Understanding Economics 11
Case Study 20
Case One Free Market Systems 20
Case Two Recession?Depression?What's the Difference? 22
Section Ⅱ Management 25
Reading A Management Defined 25
Reading B What Does It Take to Become a Successful Manager? 34
Case Study 39
Case One Chrysler's Iacocca:the Most Bang for the Corporate Buck 39
Case Two Tony Wang and KRR in China 41
Section Ⅲ Marketing 44
Reading A What is Marketing? 44
Reading B Customer-Oriented Marketing 52
Case Study 57
Case One Highlights in the History of Coca-Cola Television Advertising 57
Case Two China's Homegrown Cola Sees Future in"Fashionable"Drinks 60
Section Ⅳ International Trade 64
Reading A Introduction to International Trade 64
Reading B Globalization of Trade and Future of Global Trade 71
Case Study 77
Case One The Cashew 77
Case Two Chinese Exporters Brace for New Challenges 79
Section Ⅴ Finance 84
Reading A The World's Biggest Casino 84
Reading B Money Laundering 92
Case Study 101
Case One Norkom Launches Money Laundering Fighter 101
Case Two Seven Common Financial Mistakes 102
Section Ⅵ Money in Banking Theory 106
Reading A What is Money? 106
Reading B Money and Inflation:the American Case 114
Case Study Goals and Structure of IMF 118
Part Two 123
Section Ⅶ Theory of International Trade 123
Reading A Theory of International Trade 123
Reading B Quotas and Tariffs 133
Case Study The WTO Accession and China's Reform Process 139
Section Ⅷ Practice of International Trade 144
Reading A Export Practice 144
Reading B Bill of Lading 152
Case Study WTO Accession and China's Agriculture 155
Section Ⅸ Financial Markets and Institutions 160
Reading A Financial Markets 160
Reading B Financial Intermediaries 177
Case Study 183
Case One Basic Puzzles about Financial Structure 183
Case Two Transaction Costs 186
Section Ⅹ Practice of Finance 190
Reading A Acquisitions and Takeovers 190
Reading B Buybacks Aren't Always a Good Sign for Investors 199
Case Study 204
Case One Corporate Finance:Research on Computer Industry 204
Case Two Fiscal Discipline at Lower Levels of Government:the Case of Spain 207
Section Ⅺ Balance of Payments and International Monetary System 210
Reading A The Balance of Payments 210
Reading B The International Monetary System 219
Case Study The Euro 224
Section Ⅻ Practice of Banking 226
Reading A International Payment and Settlement 226
Reading B 1．Letter of Credit Transaction 240
2．What is Foreign Exchange? 242
Case Study 247
Case One 247
Case Two Irrevocable Letter of Credit 248
Part Three 253
Section ⅩⅢ How To Write Scientific Papers 253
Section ⅩⅣ WTO Challenges and Efficiency of Chinese Banks 262
Section ⅩⅤ Trade Protection in Five EU Member Candidate Countries by Exchange Rate Adjustment,Customs Tariffs,and Nontariff Measures 288
Test One(Management) 313
Test Two(International Trade) 316
Test Three(Marketing) 319
Test Four(Finance) 322
Test Five(Corporate Finance) 339
GLOSSARY 342