Unit 1 Introduction of Tourism 1
Definition of Tourism 1
Special Types of Tourism 3
Unit 2 A Brief History of Chinese Tourism 18
Ancient Chinese Tourism 18
Modern Chinese Tourism 22
Unit 3 Qualities Required of Tourism Staff 31
Basic Required Qualities 31
Courtesy and Etiquettes 33
Unit 4 Famous Historic Cities in China 44
Beijing——The Medieval and Modern Capital of China 44
Nanjing——The Ancient Capital with Special Fascination 46
Xi'an——The Ancient International Metropolis 48
Hangzhou——Paradise on Earth 51
Unit 5 Religions in China 66
Buddhism 66
Daoism(Taoism) 68
Islam 71
Christianity 73
Unit 6 Chinese Classic Gardens 87
Features of the Imperial and Private Gardens 87
Imperial Gardens 88
Private Gardens 90
Unit 7 Chinese Cuisines 100
Features of Chinese Culinary Arts 100
Famous Chinese Cuisines 101
Table Manners 104
Unit 8 Arts and Crafts 114
Features of Arts and Crafts 114
Some Famous Handicraft Arts 116
Unit 9 Chinese Traditional Festivals 128
Chinese New Year 128
The Dragon Boat Festival 130
The Mid-Autumn Festival 131
Some Ethnic Folk Festivals 132
Unit 10 Language and Intercultural Communication 144
The Functions of Language 144
Intercultural Communication Competence 145
Language in Intercultural Communication in Tourism 147
Unit 11 Nonverbal Language in Intercultural Communication 157
The Importance of Nonverbal Language 157
Body Languages 159
Concept of Time 163
Language of Space 165
Unit 12 Etiquettes and Taboos in International Tourism 181
Etiquettes and Taboos in Buddhism Countries South Korea 181
Etiquettes and Taboos in Christianity Countries 184
Etiquettes and Taboos in Muslin Countries 188
参考答案 204
参考文献 215