Unit one Brief Introduction to Internet 1
Lesson 1 What Can We Do on Internet? 1
Lesson 2 WWW,Search Engine and E-mail 7
Unit Two Brief Introduction to Electronic Commerce 15
Lesson 3 A Case of E-commerce 15
Lesson 4 What Is E-commerce? 23
Unit Three Categories of the E-commerce 29
Lesson 5 Business to Consumer EC 29
Lesson 6 Business to Business EC 36
Unit Four E-marketing 43
Lesson 7 Going Global with E-marketing 43
Lesson 8 How to Build a Website That Sells? 49
Unit Five E-payment System 56
Lesson 9 Credit Card 56
Lesson 10 Digital Cash 62
Unit Six Security and E-commerce 68
Lesson 11 Firewall 68
Lesson 12 Encryption and Digital Signature 75
Unit Seven Prospect for E-commerce 82
Lesson 13 The Future of E-commerce 82
Vocabulary 88
Appendix 95
AppendixⅠ For Further Study 参考译文 95
AppendixⅡ 课后练习答案 97
参考文献 105