《电子商务英语》PDF下载

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  • 作  者:兰征主编
  • 出 版 社:北京:机械工业出版社
  • 出版年份:2006
  • ISBN:7111193903
  • 页数:105 页
图书介绍:

Unit one Brief Introduction to Internet 1

Lesson 1 What Can We Do on Internet? 1

Lesson 2 WWW,Search Engine and E-mail 7

Unit Two Brief Introduction to Electronic Commerce 15

Lesson 3 A Case of E-commerce 15

Lesson 4 What Is E-commerce? 23

Unit Three Categories of the E-commerce 29

Lesson 5 Business to Consumer EC 29

Lesson 6 Business to Business EC 36

Unit Four E-marketing 43

Lesson 7 Going Global with E-marketing 43

Lesson 8 How to Build a Website That Sells? 49

Unit Five E-payment System 56

Lesson 9 Credit Card 56

Lesson 10 Digital Cash 62

Unit Six Security and E-commerce 68

Lesson 11 Firewall 68

Lesson 12 Encryption and Digital Signature 75

Unit Seven Prospect for E-commerce 82

Lesson 13 The Future of E-commerce 82

Vocabulary 88

Appendix 95

AppendixⅠ For Further Study 参考译文 95

AppendixⅡ 课后练习答案 97

参考文献 105