Unit 1 An Overview of Business Letter Writing 1
1.1 The Principles for Effective Writing 1
1.1.1 Completeness 1
1.1.2 Clearness 2
1.1.3 Conciseness 3
1.1.4 Consideration 5
1.1.5 Courtesy 5
1.1.6 Concreteness 7
1.1.7 Correctness 7
1.2 The Style and Tone of Business Letter Writing 8
1.2.1 Conversational Style 8
1.2.2 Avoid the Archaic Language of Business 8
1.2.3 Use Positive Language and Avoid Anger 9
1.3 Preparation before Writing 9
1.3.1 Studying Your Reader's Interest 9
1.3.2 Planning What You Will Write and Writing Effectively 9
1.3.3 Deciding to Adopt the Proper Layout,Tone and Style 10
1.4 Writing Naturally and Sincerely 10
Unit 2 The Shucture and Styles of Business Letters 17
2.1 Principal Parts 18
2.1.1 Letterhead 18
2.1.2 Date 18
2.1.3 Inside Address 18
2.1.4 Salutation 19
2.1.5 Body of the Letter 19
2.1.6 Complimentary Close 20
2.1.7 Signature 20
2.2 Optional Elements 20
2.2.1 Attention Line 20
2.2.2 Subject Line 21
2.2.3 Enclosure 21
2.2.4 Copy Notation 21
2.2.5 Postscript 21
2.3 Styles of a Business Letter 22
2.3.1 Indented Style 22
2.3.2 Semi-block Style 23
2.3.3 Modified Block Style 23
2.3.4 Full Block Style 24
2.4 The Spacing and the Margin and Envelop Addressing 26
2.4.1 The Spacing 26
2.4.2 The Margin 26
2.4.3 Envelop Addressing 26
Unit 3 Establishing Business Relations 32
3.1 Introduction 32
3.2 Letter Samples 33
Unit 4 Inquiries and Replies 47
4.1 Inquiry 47
4.1.1 Introduction 47
4.1.2 Letter Samples 48
4.2 Reply 53
4.2.1 Introduction 53
4.2.2 Letter Samples 54
Unit 5 Quotations,Offers and Counter Offers 67
5.1 Quotations and Offers 67
5.1.1 Introduction 67
5.1.2 Letter Samples 68
5.2 Counter Offers 74
5.2.1 Introduction 74
5.2.2 Letter Samples 75
Unit 6 Orders and Acknowledgements 88
6.1 Introduction 88
6.2 Letter Samples 89
Unit 7 Payment by Letter of Credit 105
7.1 Introduction 105
7.2 Letter Samples 106
Unit 8 Other Methods of Payment 120
8.1 Introduction of Other Methods of Payment 120
8.1.1 Bill of Exchange 120
8.1.2 Collection 120
8.1.3 Remittance 121
8.2 Writing for Other Methods of Payment 121
8.3 Letter Samples 121
Unit9 Collection Letters 135
9.1 Introduction 135
9.1.1 Collection Appeals 135
9.1.2 Collection Series 137
9.2 Letter Samples 138
Unit 10 Packing 151
10.1 Introduction 151
10.2 Letter Samples 152
Unit 11 Shipping 163
11.1 Introduction 163
11.2 Letter samples 164
Unit 12 Insurance 177
12.1 Introduction 177
12.2 Letter Samples 178
Unit 13 Complaints and Claims 190
13.1 Introduction 190
13.2 Letter Samples 191
Unit 14 Agency 206
14.1 Introduction 206
14.2 Letter Samples 207
Appendix A Useful Abbreviations in International Trade 222
Appendix B INCOTERMS 2000,the Relevant Documents and Other Useful Expressions 228
Appendix C The Comparison of the Old and New Language Styles 242
参考文献 246