1 LAUNCHING A NEW PRODUCT 1
Section 1 Talking Face to Face 1
Section 2 Being All Ears 4
Section 3 Maintaining a Sharp Eye 6
Passage A Buying a House of Our Own 6
Passage B Haier Culture,Haier Brand and Haier Idea 8
Section 4 Trying Your Hand 11
Having Some Fun 13
2 PROMOTING ACTIVITIES 15
Section 1 Talking Face to Face 15
Section 2 Being All Ears 18
Section 3 Maintaining a Sharp Eye 20
Passage A Marketing:Key to Producing Bestsellers 20
Passage B Business Is Business Around the World,or Is It? 22
Section 4 Trying Your Hand 24
Having Some Fun 27
3 PURCHASE AND PAYMENT 28
Section 1 Talking Face to Face 28
Section 2 Being All Ears 31
Section 3 Maintaining a Sharp Eye 33
Passage A My Shopping Experiences 33
Passage B Convenience Is Most Important 35
Section 4 Trying Your Hand 38
Having Some Fun 43
4 TRAINING AND LEARNING 44
Section 1 Talking Face to Face 44
Section 2 Being All Ears 47
Section 3 Maintaining a Sharp Eye 49
Passage A My Study-Abroad Experience at Lancaster University 49
Passage B Continuous Learning 51
Section 4 Trying Your Hand 54
Having Some Fun 57
5 PARTNERSHIP AND COOPERATION 58
Section 1 Talking Face to Face 58
Section 2 Being All Ears 61
Section 3 Maintaining a Sharp Eye 63
Passage A Thai Perceptions of Their Expat Colleagues—Survey Results 63
Passage B A Teacher Goes Deep into China 66
Section 4 Trying Your Hand 69
Having Some Fun 72
6 BRANDS AND ADVERTISEMENTS 73
Section 1 Talking Face to Face 73
Section 2 Being All Ears 76
Section 3 Maintaining a Sharp Eye 78
Passage A Brand Name 78
Passage B Brand China 81
Section 4 Trying Your Hand 84
Having Some Fun 86
7 SHARING THE LOSS 88
Section 1 Talking Face to Face 88
Section 2 Being All Ears 92
Section 3 Maintaining a Sharp Eye 94
Passage A Insurance 94
Passage B Don't Slip Up on Your Cover 96
Section 4 Trying Your Hand 98
Having Some Fun 103
8 DEVELOPMENT PLANNING 104
Section 1 Talking Face to Face 104
Section 2 Being All Ears 107
Section 3 Maintaining a Sharp Eye 110
Passage A WTO Membership:a Win-win Situation 110
Passage B Love Nature and Create a Green Culture 112
Section 4 Trying Your Hand 115
Having Some Fun 118
SELF-ASSESSMENT 119
KEYS＆TRANSLATIONS 136
VOCABULARY＆PHRASES 188