Unit One The ABC of Business Career 1
Lesson 1 Resume 1
Lesson 2 Job Interview 12
Lesson 3 Recruitment 22
Lesson 4 Appointment and Reception 32
Lesson 5 Accommodation and Entertainment 41
Lesson 6 Sightseeing and Shopping 49
Lesson 7 Travel by Air 57
Unit Two A Bird's-eye View of Company 66
Lesson 8 Company Structure 66
Lesson 9 Organizational Culture 76
Lesson 10 Management 85
Lesson 11 Products and Operations 95
Unit Three Marketing Communication 105
Lesson 12 Advertisement 105
Lesson 13 Marketing 115
Lesson 14 Promotion 127
Lesson 15 E-Business 138
Unit Four Meetings and Parties 150
Lesson 16 Trade Fair 150
Lesson 17 Business Meeting 161
Lesson 18 Party 174
Unit Five Business Negotiation 185
Lesson 19 Inquiries and Offers 185
Lesson 20 Price and Quality 195
Lesson 21 Packing and Shipment 204
Lesson 22 Payment and Contract 213
Lesson 23 Insurance and Claim 222
Unit Six Cross-cultural Business Communication 232
Lesson 24 Cultural Shock 232
Lesson 25 Global Etiquette 242
Lesson 26 Genderlect 252
Lesson 27 Communication for Management 261
Unit Seven Business Writing 271
Lesson 28 Business Reports 271
Lesson 29 Using Graphs and Other Visuals 281
Lesson 30 Business Social Correspondence 291