A Discussion on the Meaning of Product Image from the Angle of Cognitive Psychology&Chunhe Zhang Fang Fang 1
A Preliminary Analysis on Brand Innovation of Wuhan Snack&Hanlin Chen Han Yan 7
A Research into Marketing Strategy for International Trade of Agricultural Products of China&Yuxiang Gao Yingsheng Zong 15
A Research on the Nature of Marketing Harmony&Chunchang Xie 19
A Study of the Copyright Managerial Strategies of Information Products Based on Moore's Chasm Theory&Hong Zhao Sha Zhang Dongsheng Liang 23
A Study on International Marketing Strategy of Chinese Brand&Zhonghe Han Xiucheng Fan 30
A Study on Supermarkets'Marketing Strategies of Stimulating Purchase Motives of Customers&Tian Yu 38
A Tentative Study on Marketing Innovation in Investment and Financing Channels of China's Current Film Industry&Zhou Kai 43
About Tourism Developmental Strategy and Town Planning of Three Gorges Reservoir&Wei Yi Guohua Zhou 51
Analyses of the Implement of the Customer Relationship Management in Chinese Commercial Banks and Countermeasure&Xiaojun Wang 57
Analysis on Strategies of Government Traveling Marketing Promotion&Jiefang Wang 65
An Analysis on the Management of Enterprises'Marketing Channel Relationship——According to Chinese Household Appliances Circulation Enterprises&Shanna Meng Xuanzhong Sun Xiaoqing Chai 70
An Empirical Study on the Relationship between Market Orientation and small and medium-sized enterprises'performance&Liang Shuai 80
Apply Double-Factors Theory to Motivation on Industry Marketing Channel&Ming Luo Lei Huang Jin Deng 87
Brand Building Approach to China's Apparel Industry&Hongmei Xi 92
Chinese Agriculture Marketing:Problems and Solutions&Yanbin Qi 100
Core Advantage of the Marketing Innovation——Innovative Talents&Yanru Wang Riya Shu 105
Clusters Brand Evolution:Routes,Internal Conditions and its Dynamical Mechanism&Weikun Yao Meihua Zhou Xiufang Cheng 112
Exploration of Building Educational Culture in Marketing Education&Yong Wu Jiantao Cai 118
Fabricated Prosecuting:the Way of Mid-Small Enterprise How to Succeed in Information Years&Fang Chen Hongguang He 125
Factors Research of Customer Loyalty in B2C E-Commerce&Hong Li Hong Qi 129
Game Analysis Between Manufacturer and Broker Based on the Channel Morals&Chao Zhou Xiantao Liu 135
Inviting Outside Investment:Technologies and Innovations&Bo Sun 141
Management of Marketing Contributors to the Realization of Corporate Profit&Lichun Qian 150
Marketing Strategy Research of Technique Standards&Minghua Xiong 154
ODM Strategy under International Division and Cooperation&Zhongqun Sun 159
PCA-SVM-based Comprehensive Evaluation for Customer Relationship Management System of Power Supply Enterprise&Wei Sun Shan Li 164
Product Information Diffusion and Advertisement Investment Effect Analysis&Ya Sheng Yanbin Jiang Hongxia Xue 169
Relationship Bonding Tactics of E-Tailor:Construct,Research Propositions and Theoretical Models&Ruixue Zhang Dahai Dong Ningjun Hu 175
Regional Brand Strategy Based on Industrial Cluster of Middle-Small Enterprise in Heilongjiang&Yanjun Lei XiaoPing Xu 186
Research on Customer Satisfaction Strategy Based on Customer Benefit from Buying&Kai Li 193
Research on the Stability of Agricultural Products Channel Relationship based on"Farmers-Dominant Enterprises"&Xiaofei Zhao Chongguang Li 199
Review of the Appraisal of Brand Competitiveness Researches in China&Wei Sun Tao Chen 208
Road of the Food Enterprise Green Marketing&Guochun Chen 216
Service Marketing and Crisis Management&Lingchang Wang Liang Shuai 224
Services Marketing Create Customer Value&Yan Shao Lixia Yan 232
Study on Corporate Customer Relationship from a Culture Respective&Wenjin Xiao 238
Study of Self-identity and Social-identity for Credit Card Consumption—Competitions between Co-Branded Card and Affinity Card&Bing Zhao 243
Studying the State of Competition of Retailing in China based on the Theory of Hyper-competition&Yurong Zeng Yang Liu 248
Study on the Present Situation and Development of Henan City Brand Marketing&Zhuanqing Chen 255
Talk some Innovative Points that the Harmonious Society sets up the Marketing Morals System&Guihua Zhang 262
The Comparative Study of Brand Management of Tourism Destination at Home and Abroad&Shuhua Yin 276
The Product Characteristics Fit for Online Shopping:A University Survey&Zhengdan Liu 287
The Research of Marketing Innovation Based on Service Profit Chain&Guohua Zhou Yongqin Feng Hui Zhang Zhihe Zhang 292
The Research of the Market Resources Conformity,Development and Value Innovation——TIANJIN TEDA's Road of Growth&Shutong Wu Yongtai Luo 299
The Relationship Between Insurance Varieties Structure and Consumers Satisfaction Index&Chengyi Pu Xiaojun Pan 306
The Safety Problem of Network Marketing and the Treasures&Wei Sun 315
The Theoretical Review of Customer Satisfaction&Su Yanlin 319
Two-dimensional Bar Code and its Application in Sales Management&Deming Zhu 324
The 5R Model for Shoe Industry's Response to European Trade Barriers in Wenzhou&Xiumei Li 328
The Brand Health Measurement of the Famous Mobile Phone Brands in China Market&Wei Le Shubin Ye 334
The Brief Analysis on Marketing Strategy for Tourism Source Development in XiangXi&Jihong Wang 341