1．Public Relations 公共关系 1
Meeting 迎宾 2
Send-off 送行 6
Eating Out 出去吃饭 6
Playing Host 尽地主之谊 7
Sightseeing 观光 10
Package Tour 一揽子旅游 11
Hotel Reservation 酒店预订 13
Checking In 办理入住手续 15
Hotel Service 酒店服务 16
Checking Out 办理退房手续 18
Presents Giving 礼品赠送 19
Shopping 购物 21
Office Reception 办公室接待 23
Establishing Business Relations 建立商务关系 25
2．Business Negotiations 业务洽谈 27
Bargaining 讨价还价 28
Discount 折扣 30
Commission 佣金 32
Letter of Credit 信用证支付 33
D/P At Sight 即期付款交单支付 35
Packing 包装 37
Shipment by Voyage Charter 程租船装运 38
Transhipment 转船 40
Insurance 保险 41
Claims 索赔 43
3．Various Trade Modes 贸易方式 45
Agency 代理事宜 46
Striving for Sole/Exclusive Agency 争取独家代理资格 47
Sole/Exclusive Agency 独家代理 49
Argument for Sole/Exclusive Distribution 小议独家经销 50
Sole/Exclusive Distribution 独家经销 52
Consignment 寄售 53
Argument for Auction 小议拍卖 54
Bid 投标 55
Processing Trade 加工贸易 57
Compensation Trade 补偿贸易 59
4．About Product 产品聚焦 61
Product Description of CD CD 产品描述 62
Product Description of Liquid Crystal TV 液晶电视产品描述 63
Quality Guarantee 品质保证 64
Argument for Brand 小议品牌 65
Brand Design 品牌设计 67
Home Delivcry 送货上门 68
After-sales Repair 售后维修 69
After-sales Consulting 售后咨询 70
5．Meetings 会场传真 72
Arranging a Meeting 安排会议 73
Requirements for Arranging a Board Meeting 董事会召开条件 74
Agenda 议程安排 75
Motion and Second 动议与附议 76
Vote 投票 77
Discussion for Appointment ＆ Dismission 讨论职务任免 79
Explaining Monthly Report 解释月报 80
Publicizing Project Status 公布项目进展状况 82
Troubleshooting 商讨对策 83
Making a Summary 会议总结 84
6．Other Aspects of Operation 缤纷事务 86
Joint Ventures 合资 87
Mergers and Acquisitions 并购 89
Investing in Stocks 股票投资 91
Streamlining the Workforce 精简机构 93
Technology Transfer 技术转让 94
Trade Fairs 商品交易会 95
Patents 专利 96
Land Use 土地使用 97
Applying for Bank Loans 申请银行贷款 99
7．Marketing 市场营销 100
A Ready Markct 产品畅销 101
In Season 产品正值旺季 103
Supply and Demand 供应与需求 104
Launching and Positioning 新产品投放、定位 105
Advertising Strategy 广告策略 107
Price Strategy-Discount,Coupon,Buy-One-Get-One-Free 价格策略——折扣、优惠券、买一送一搭售等 110
Differentiation Strategy 差异化策略 111
Distribution Strategy 分销渠道策略 113
CRM 客户关系管理 114
Unique Selling Points 独特卖点 116
New Market Presence 拓展新市场 118
Packaging 商品包装 119
"Honour the Contract And keep Our Promise"and"Reputation First,Customers Foremost"“重合同，守信用”与“信誉第一，顾客至上” 120
Wholesale 批发 123
Retail Outlet 零售渠道 124
Supermarkets 超市零售 125
8．Business Phone 商务电话 127
Reaching Somebody By Telephone 电话找人（1） 128
Reaching Somebody By Telephone 电话找人（2） 129
Extension 转分机 132
Making Appointment By Phone 电话预约会面 134
Making Appointment Through Secretary By Phone 秘书电话预约 135
Changing Appointment Through Secretary By Telephone 秘书电话更改预约 136
Making Reservations By Telephone 电话订机票 138
Booking Table By Telephone 电话订餐位 139
Hunting Business By Telephone 电话寻找商机 141
Inquiring By Telephone 电话询价 143
Ordering By Telephone 电话订货 145
Changing Orders By Telephone 电话换货 146
Enquiring Shipment And Delivery By Telephone 电话询问装船与提货事宜 148
Expediting L/C By Telephone 卖方电话催开证 150
Amending L/C By Telephone 卖方电话要求改证 152
Expediting Orders By Telephone 买方电话催货 153
9．Electronic Commerce 电子商务 156
Developing E-commerce 开展电子商务 157
Bar Code and Inventory Control 条形码与存货控制 159
Customers Confidence 消费者信任 160
Timing 把握时机 161
Web Page Design 网页设计 162
E-commerce vs. EDI 电子商务与EDI 163
Ordering By E-mail 邮件订购 165
Sales Website 销售网站 166
Anxieties about Online Shopping 网上消费的顾虑 168
Appeal of E-commerce 电子商务的魅力 171
10．Workplace English 职场拾贝 174
Clocking In/Out 打卡上下班 175
Working Overtime 加班 176
Asking For Leave 请假 178
Gossip 闲聊 179
Business Attire 职业装 180
Humanized Management 人性化管理 181
Corporate Culture 企业文化 183
Job Interview 面试 184
Salary 薪酬待遇 188
Asking For Raise 要求加薪 189
Asking For Promotion 要求提升 191
Business Trip 出差 193
Getting the Sack 炒鱿鱼 196
Resignation 辞职 198
11．Aspects of Business Protocol 商务文化面面观 200
First Meeting 首次见面 201
Addressing 称呼各不同 202
Giving Presents 送礼有门道 204
Opening Overseas Branch Office 开设海外分公司 206
Japan 日本 207
India 印度 209
South Korea 韩国 211
America 美国 213
Brazil 巴西 215
Australia 澳大利亚 218
England 英国 219
France 法国 221
Germany 德国 223
Spain 西班牙 226
12．At the Bank 在银行 228
Bank Accounts 银行账户 229
Opening an Account 开立银行账户 231
Deposit 存款 233
Withdrawal 取款 234
Buying Traveler's Checks 购买旅行支票 235
Cashing in Traveler's Checks 兑现旅行支票 237
Buying Foreign Currency 购买外汇 239
Outgoing Remittance 汇出汇款 240
Incoming Remittance 汇入汇款 242
Loss Report 挂失 243
Transferring Between Different Accounts 转账 245
Opening L/C 开立信用证 246
13．At the Trade Fair 在交易会 249
Booth Design 布置展台 250
Concerned Matters 展会有关注意事项 251
Sponsorship 赞助方 253
Asking For Name Card 索要名片 254
Asking For Samples 索要样品 255
Product Description and Price Negotiation 产品介绍及价格洽谈 257
Product Description and After Sale Service 产品介绍及售后服务 259
14．At the Customs 在海关 263
Visiting Purpose and Period 入境目的与停留时间 264
Personal Effects 私人物品清关 266
Two Cameras' Declaration 两台相机的申报 268
Declaration for Spirits ＆ Cigarettes 烟酒的申报 270
Declaration and Duty Payment 申报与纳税 273
Clearance Negotiation 供求双方协商清关事宜 274
参考文献 276