1 PROMOTING ACTIVITIES 1
Section Ⅰ Talking Face to Face 1
Section Ⅱ Being All Ears 5
Section Ⅲ Maintaining a Sharp Eye 7
Passage Ⅰ Marketing:Key to Producing Bestsellers 7
Passage Ⅱ Business Is Business Around the World,or Is It? 10
Section Ⅳ Trying Your Hand 12
Section Ⅴ Having Some Fun 15
2 COMPANY PROFILES 16
Section Ⅰ Talking Face to Face 16
Section Ⅱ Being All Ears 19
Section Ⅲ Maintaining a Sharp Eye 22
Passage Ⅰ A Perfectly Fair Business Deal 22
Passage Ⅱ A Perfectly Fair Business Deal(Continued) 25
Section Ⅳ Trying Your Hand 27
Section Ⅴ Having Some Fun 31
3 PURCHASE AND PAYMENT 32
Section Ⅰ Talking Face to Face 32
Section Ⅱ Being All Ears 36
Section Ⅲ Maintaining a Sharp Eye 39
Passage Ⅰ My Shopping Experiences 39
Passage Ⅱ Convenience Is Most Important 41
Section Ⅳ Trying Your Hand 44
Section Ⅴ Having Some Fun 49
4 TRAINING ACROSS CULTURES 50
Section Ⅰ Talking Face to Face 50
Section Ⅱ Being All Ears 54
Section Ⅲ Maintaining a Sharp Eye 56
Passage Ⅰ My Study-Abroad Experience at Lancaster University 56
Passage Ⅱ Continuous Learning 59
Section Ⅳ Trying Your Hand 62
Section Ⅴ Having Some Fun 65
5 BRANDS AND ADVERTISEMENTS 66
Section Ⅰ Talking Face to Face 66
Section Ⅱ Being All Ears 70
Section Ⅲ Maintaining a Sharp Eye 72
Passage Ⅰ Brand Name 72
Passage Ⅱ Brand China 75
Section Ⅳ Trying Your Hand 78
Section Ⅴ Having Some Fun 81
6 SHARING THE LOSS 82
Section Ⅰ Talking Face to Face 82
Section Ⅱ Being All Ears 86
Section Ⅲ Maintaining a Sharp Eye 89
Passage Ⅰ Insurance 89
Passage Ⅱ Don't Slip up on Your Cover 92
Section Ⅳ Trying Your Hand 94
Section Ⅴ Having Some Fun 98
7 BUSY AGENDA AND SCHEDULE 99
Section Ⅰ Talking Face to Face 99
Section Ⅱ Being All Ears 104
Section Ⅲ Maintaining a Sharp Eye 106
Passage Ⅰ Interview:Michelle Nguyen,President of LCD Designs Inc. 106
Passage Ⅱ A Startup Story:John Deere 109
Section Ⅳ Trying Your Hand 112
Section Ⅴ Having Some Fun 116
8 THINKING GLOBAL,ACTING LOCAL 117
Section Ⅰ Talking Face to Face 117
Section Ⅱ Being All Ears 121
Section Ⅲ Maintaining a Sharp Eye 124
Passage Ⅰ WTO Membership:a Win-Win Situation 124
Passage Ⅱ Love Nature and Create a Green Culture 127
Section Ⅳ Trying Your Hand 130
Section Ⅴ Having Some Fun 133
SELF-ASSESSMENT 134
KEYS ＆ TRANSLATIONS 152
VOCABULARY ＆ PHRASES 206