教法和教材使用说明 1
1 Promoting Activities 6
Key and Translation 8
Class Work Design:(Three Sessions—Six Contact Hours) 24
Suggested Teaching Procedures and Class Activities 25
2 Company Profiles 33
Key and Translation 35
Class Work Design:(Three Sessions—Six Contact Hours) 49
Suggested Teaching Procedures and Class Activities 50
3 Purchase and Payment 62
Key and Translation 64
Class Work Design:(Three Sessions—Six Contact Hours) 80
Suggested Teaching Procedures and Class Activities 81
4 Training Across Cultures 95
Key and Translation 97
Class Work Design:(Three Sessions—Six Contact Hours) 114
Suggested Teaching Procedures and Class Activities 115
5 Brands and Advertisements 129
Key and Translation 130
Class Work Design:(Three Sessions—Six Contact Hours) 145
Suggested Teaching Procedures and Class Activities 146
6 Sharing the Loss 154
Key and Translation 155
Class Work Design:(Three Sessions—Six Contact Hours) 170
Suggested Teaching Procedures and Class Activities 171
7 Busy Agenda and Schedule 180
Key and Translation 181
Class Work Design:(Three Sessions—Six Contact Hours) 197
Suggested Teaching Procedures and Class Activities 198
8 Thinking Global,Acting Local 207
Key and Translation 208
Class Work Design:(Three Sessions—Six Contact Hours) 223
Suggested Teaching Procedures and Class Activities 224