UNIT ONE MARKETING 1
Lesson 1 High-end Cosmetic Market in China 1
Lesson 2 Self-Introduction of a Famous World-Leading Cosmetics Company 14
Lesson 3 Cosmetic Advertisements 26
Lesson 4 Practical Guide to Brand Promotion in China 35
UNIT TWO ADMINISTRATION AND REGULATIONS 49
Lesson 5 FDA's Authority over Cosmetics 49
Lesson 6 Hypoallergenic Cosmetics 55
Lesson 7 Is It a Cosmetic,a Drug,or Both? 62
Lesson 8 Cosmetic Lableing 73
UNIT THREE SAFETY 85
Lesson 9 Are Hair Dyes Safe 85
Lesson 10 Cosmetic Safety:More Complex Than at First Blush 92
Lesson 11 Protecting Children from the Sun 105
Lesson 12 Is Indoor Tanning Safe? 114
UNIT FOUR MATERIAL 123
Lesson 13 Cosmetic Ingredients:Understanding the Puffery 123
Lesson 14 Emulsion and its Stability 141
Lesson 15 Essential Oils 154
Lesson 16 Preservatives 162
UNIT FIVE MAKEUP 169
Lesson 17 How to Apply Eye Make Up Tips to Look Stunning 169
Lesson 18 Perfumes For Women 176
Lesson 19 Applicaion of Foundation 183
Lesson 20 Tattoos and Permanent Makeup 190
APPENDIX 201
APPENDIX Ⅰ Vocabulary 201
APPENDIX Ⅱ 化妆品原料词典 224
APPENDIX Ⅲ 参考文献英文刊名的缩写规则 244
APPENDIX Ⅳ 化学常用词头和词尾的含义 246
APPENDIX Ⅴ 常用词头及词尾含义 248
APPENDIX Ⅵ 化学上常见的缩略语 250
APPENDIX Ⅶ 化工常用英文缩写 251
APPENDIX Ⅷ 颜色词汇中英文对照（彩妆用） 259
REFERENCES 261