Chapter 1 Welcoming Clients 1
Part A Situational Dialogue 2
Sample Conversation 1 2
Sample Conversation 2 2
Sample Conversation 3 3
Part B Practical Key Sentences 6
Part C Skills of Communication 8
Part D Practice 10
Chapter 2 Seeking Business Opportunity 13
Part A Situational Dialogue 14
Sample Conversation 1 14
Sample Conversation 2 15
Sample Conversation 3 16
Part B Practical Key Sentences 21
Part C Skills of Communication 23
Part D Practice 26
Chapter 3 Making Inquiries 29
Part A Situational Dialogue 30
Sample Conversation 1 30
Sample Conversation 2 31
Sample Conversation 3 32
Part B Practical Key Sentences 37
Part C Skills of Communication 39
Part D Practice 42
Chapter 4 Business Appointment and Arrangement 45
Part A Situational Dialogue 46
Sample Conversation 1 46
Sample Conversation 2 47
Sample Conversation 3 48
Part B Practical Key Sentences 52
Part C Skills of Communication 54
Part D Practice 56
Chapter 5 Offer and Counter Offer 59
Part A Situational Dialogue 60
Sample Conversation 1 60
Sample Conversation 2 61
Sample Conversation 3 61
Part B Practical Key Sentences 65
Part C Skills of Communication 67
Part D Practice 70
Chapter 6 At the Commodity Fair 72
Part A Situational Dialogue 73
Sample Conversation 1 73
Sample Conversation 2 74
Sample Conversation 3 74
Part B Practical Key Sentences 78
Part C Skills of Communication 79
Part D Practice 81
Chapter 7 Business Visit 84
Part A Situational Dialogue 85
Sample Conversation 1 85
Sample Conversation 2 86
Sample Conversation 3 87
Part B Practical Key Sentences 91
Part C Skills of Communication 93
Part D Practice 95
Chapter 8 Innovative and Power Brand Strategy 99
Part A Situational Dialogue 100
Sample Conversation 1 100
Sample Conversation 2 101
Sample Conversation 3 102
Part B Practical Key Sentences 107
Part C Skills of Communication 109
Part D Practice 111
Chapter 9 Packing and Quality Inspection 114
Part A Situational Dialogue 115
Sample Conversation 1 115
Sample Conversation 2 116
Sample Conversation 3 117
Part B Practical Key Sentences 120
Part C Skills of Communication 122
Part D Practice 124
Chapter 10 Acceptance and Orders 128
Part A Situational Dialogue 129
Sample Conversation 1 129
Sample Conversation 2 130
Sample Conversation 3 131
Part B Practical Key Sentences 135
Part C Skills of Communication 137
Part D Practice 139
Chapter 11 Business Telephone Call 143
Part A Situational Dialogue 144
Sample Conversation 1 144
Sample Conversation 2 145
Sample Conversation 3 146
Part B Practical Key Sentences 148
Part C Skills of Communication 151
Part D Practice 152
Chapter 12 Terms of Payment 156
Part A Situational Dialogue 157
Sample Conversation 1 157
Sample Conversation 2 158
Sample Conversation 3 159
Part B Practical Key Sentences 165
Part C Skills of Communication 166
Part D Practice 168
Chapter 13 Business Negotiation 170
Part A Situational Dialogue 171
Sample Conversation 1 171
Sample Conversation 2 172
Sample Conversation 3 173
Part B Practical Key Sentences 178
Part C Skills of Communication 180
Part D Practice 183
Chapter 14 Sign a Contract 186
Part A Situational Dialogue 187
Sample Conversation 1 187
Sample Conversation 2 188
Sample Conversation 3 189
Part B Practical Key Sentences 193
Part C Skills of Communication 194
Part D Practice 197
Chapter 15 Cargo Delivery 200
Part A Situational Dialogue 201
Sample Conversation 1 201
Sample Conversation 2 201
Sample Conversation 3 202
Part B Practical Key Sentences 206
Part C Skills of Communication 207
Part D Practice 210
Chapter 16 Business Conference 214
Part A Situational Dialogue 215
Sample Conversation 1 215
Sample Conversation 2 216
Sample Conversation 3 217
Part B Practical Key Sentences 221
Part C Skills of Communication 223
Part D Practice 226
Chapter 17 Sales Promotion 229
Part A Situational Dialogue 230
Sample Conversation 1 230
Sample Conversation 2 231
Sample Conversation 3 233
Part B Practical Key Sentences 237
Part C Skills of Communication 239
Part D Practice 241
Chapter 18 Interview 244
Part A Situational Dialogue 245
Sample Conversation 1 245
Sample Conversation 2 245
Sample Conversation 3 246
Part B Practical Key Sentences 250
Part C Skills of Communication 252
Part D Practice 256
Chapter 19 Complaints 259
Part A Situational Dialogue 260
Sample Conversation 1 260
Sample Conversation 2 260
Sample Conversation 3 261
Sample Conversation 4 262
Part B Practical Key Sentences 267
Part C Skills of Communication 268
Part D Practice 270
Chapter 20 Banquet and Parting 273
Part A Situational Dialogue 274
Sample Conversation 1 274
Sample Conversation 2 276
Sample Conversation 3 276
Part B Practical Key Sentences 280
Part C Skills of Communication 282
Part D Practice 284
Appendix 1 Translation to the Conversation(对话参考译文) 287
Appendix 2 Suggested Key to Practice(实践操练参考答案) 337