Unit 1 1
Part A The Evolution of Management 1
Part B Jerry Jones Talks About Owning and Managing"America's Team" 6
Unit 2 10
Part A The Managerial Functions 10
Part B Pepsi Proves It's Not to Be Tampered With 18
Unit 3 20
Part A Management Functions Begin With Planning 20
Part B What Makes for a Successful Supervisor? 27
Unit 4 29
Part A Organizing as an Essential Managerial Function 29
Part B Sanders Supermarkets Store #21:Orientation of a New Employee 33
Unit 5 36
Part A The Staffing Function and The Human Resources Department(Ⅰ) 36
Part B Intolerable Working Conditions 42
Unit 6 46
Part A The Staffing Function and the Human Resources Department(Ⅱ) 46
Part B Can Saturn's Leaders Continue the Success Story? 52
Unit 7 55
Part A Social Responsibility,Managerial Ethics and Decision Making 55
Part B Marketing Planning and Marketing Research 59
Unit 8 65
Part A Strategic Management 65
Part B Segmentation,Product Life Cycle and Setting Market Objectives 71
Unit 9 75
Part A Goods and Financial Markets 75
Part B Price and Product 81
Unit 10 86
Part A Expectations 86
Part B Distribution 90
Unit 11 94
Part A Openness in Goods and Financial Markets 94
Part B Elasticity of Demand 99
Unit 12 102
Part A Putting All Markets Together 102
Part B Rural Non-farm Income in Developing Countries 106
Unit 13 112
Part A Overall Economic Environment and Agriculture 112
Part B Patterns in RNF Activity:Inter-and Intraregional Differences 117
Unit 14 121
Part A Implications for Developing Countries'Agricultural Growth and Trade 121
Part B The Effects or RNF Activity on Farming 126
Unit 15 131
Part A Fedding the Cities(Ⅰ) 131
Part B Distribution of Non-farm Income Across Landholding Class and Overall Income Strata 137
Unit 16 143
Part A Feeding the Cities(Ⅱ) 143
Part B Urbanization 147
Unit 17 150
Part A The Development of Agriculture in Britain 150
Part B Adding a Multisectoral Perspective to Agricultral and Rural Development Policies 154
Unit 18 159
Part A The Scope of Ecology 159
Part B Policy Issue and Implications 162
参考译文 166
Keys to exercises 207
参考文献 217