Unit 1 Management Functions 1
Reading and Translating 1
Reading A: Management Functions 1
Reading B: A Letter of Appointment 5
Simulated Writing — Business Letters 8
Listening and Speaking — Establishing Business Relationship 13
Unit 2 personnel Management 17
Reading and Translating 17
Reading A: Current Assessment 17
Reading B: Job Description 21
Simulated Writing — Fax 23
Listening and Speaking — Inquiry and Offer 26
Unit 3 Finance Management 31
Reading and Translating 31
Reading A: Cash Management 31
Reading B: Alfman Manufacturing Company Income Statement 35
Simulated Writing — Quotation 37
Listening and Speaking — Order 41
Unit 4 Quality Management 45
Reading and Translating 45
Reading A: Total Quality Management 45
Reading B: Recruitment Ad 49
Simulated Writing — Commercial Invoice 51
Listening and Speaking — Setting Up a Joint Venture 54
Unit 5 Marketing Management 59
Reading and Translating 59
Reading A: Marketing 59
Reading B: A Customerization Ad 63
Simulated Writing — Bill of Exchange 65
Listening and Speaking — Technology Transfer＆Technical Cooperation 69
Unit 6 Banking Management 73
Reading and Translating 73
Reading A: Electronic Banking 73
Reading B: Letter of Credit 77
Simulated Writing — Application for Letter of Credit 79
Listening and Speaking — Payment 84
Unit 7 ?nsurance Management 88
Reading and Translating 88
Reading A: Insurable Risks 88
Reading B: Life Insurance Application to the COUNCIL Life Insurance Company 92
Simulated Writing — Insurance Policy 95
Listening and Speaking — Insurance and Claim 98
Unit 8 Securities Management 103
Reading and Translating 103
Reading A: The Stock Market 103
Reading B: 1. Newspaper Stock Quotation 108
2. Newspaper Bond Quotation 109
Simulated Writing — Bill of Lading 109
Listening and Speaking — Packing and Shipment 113
Unit 9 ?nternational Trade 118
Reading and Translating 118
Reading A: Tariff Protection 118
Reading B: Notice of Invitation for Bids 122
Simulated Writing — Sales Contract 124
Listening and Speaking — Signing a Contract 129
unit 10 Business Ethics 134
Reading and Translating 134
Reading A: Business Ethics 134
Reading B: Unfair and Deceptive Practices in Advertising 138
Simulated Writing — Inter-office Memos 140
Listening and Speaking — Management of a Joint Venture 144
?lossary 148
参考答案 163
参考译文 192