《新编商务英语泛读 1》PDF下载

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作　　者：虞苏美总主编；吴长镛主编
出版社：北京：高等教育出版社
出版年份：2004
ISBN：7040158116
页数：261 页

图书介绍：本书的语言材料新颖、地道，文章均选自当代英美报刊杂志以及某些商务专著；内容丰富、涉及面广，涵盖金融、财经、企业管理、国际贸易和电子商务等诸多领域。本丛书采用英语语言和商务知识有机结合的编写方式，使学生既能提高英语阅读能力，又能系统地掌握商务英语的基本词汇及其表达方式，全面地获得有关商务的基本知识。

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Unit 1 1

Part A Text 2

Text A Business and Your Life 2

Text B A Pound of Butter 9

Part B Fast Reading 16

Unit 2 23

Part A Text 24

Text A Marketing Is All Around Us 24

Text B About the Newspaper 32

Part B Fast Reading 40

Unit 3 45

Part A Text 46

Text A Buying Motives 46

Text B Jim's Service, Inc 53

Part B Fast Reading 60

Unit 4 67

Part A Text 68

Text A Selling 68

Text B “I've Never Been Able to Bargain, Even with an Armenian Rug Dealer” 74

Part B Fast Reading 83

Unit 5 89

Part A Text 90

Text A American Business Heroes 90

Text B The Eskimo Widow 97

Part B Fast Reading 103

Test 1 109

Unit 6 119

Part A Text 120

Text A Henry Ford and the American Automobile 120

Text B The Higher Education of the USA 127

Part B Fast Reading 134

Unit 7 141

Part A Text 142

Text A Types of Business Organizations 142

Text B The Trouble with Being a Tycoon 149

Part B Fast Reading 159

Unit 8 165

Part A Text 166

Text A Other Types of Business Organizations 166

Text B Woolworth Closing Down 174

Part B Fast Reading 181

Unit 9 187

Part A Text 188

Text A The Coca-Cola Company's First Hundred Years（Ⅰ） 188

Text B The Coca-Cola Company's First Hundred Years（Ⅱ） 194

Part B Fast Reading 201

Unit 10 207

Part A Text 208

Text A Brand and Brand Names （Ⅰ） 208

Text B Brand and Brand Names （Ⅱ） 217

Part B Fast Reading 224

Test 2 231

VocabUlary 241

Key 255