Chapter 1 Culture and Intercultural Communication Research 1
1.1 Concepts of Culture and Intercultural Communication 2
1.2 Metaphors for Culture 6
1.3 History of Intercultural Communication(ICC) 14
1.4 Contents of Intercultural Communication Research 19
Chapter 2 Influential Scholars and Theories of Intercultural Communication 23
2.1 Edward T.Hall's Value Orientation 26
2.2 Kluckhohn's and Strodtbeck's Value Orientation 43
2.3 Geert Hofstede's National Value Dimensions 58
2.4 The Project GLOBE Study and Cultural Dimensions 83
2.5 Fons Trompenaars's Value Dimensions 94
2.6 Triandis's Cultural Dimensions 111
2.7 Shalom H.Schwartz's Universal Values Orientations 126
2.8 Value Orientations 134
Chapter 3 Global Cultural Clusters 145
3.1 Introduction to Global Cultural Clusters 145
3.2 Anglo Culture 147
3.3 Confucian Asian Culture 173
3.4 Latin American Culture 192
3.5 Middle East Culture 218
References 239