Unit 1 History of Art and Design 1
Lesson 1 The Origin of Design 3
Lesson 2 Integration of Design 7
Lesson 3 Michelangelo 11
Lesson 4 Annie Leibovitz Biography 17
Unit 2 Definition of Design 23
Lesson 5 RE-DESIGN：Daily Products of the 21st Century 25
Lesson 6 What Is User-centered Design and Why Do We Need It？ 31
Lesson 7 Evidence-based Design 38
Lesson 8 Screen Designs in Context 42
Unit 3 Design Principles 47
Lesson 9 Comparison and Consistency 49
Lesson 10 The Eight Golden Rules of Interface Design 55
Lesson 11 Billboard Design 101 58
Lesson 12 Typographic Principles for Packaging Design 62
Unit 4 Design Psychology 69
Lesson 13 Hierarchy of Needs 71
Lesson 14 Emotional Design：People and Things 74
Lesson 15 Ten Psychological Principles to Design with 81
Lesson 16 Metaphorically Speaking 93
Unit 5 Design Management and Strategy 99
Lesson 17 Manufacturing，Design，and Innovation 101
Lesson 18 Meeting Business Challenges 108
Lesson 19 The Third Dimension：The Sheer Cliff of Value 115
Lesson 20 Introduction to Brand Strategy：7 Essentials for a Strong Company Brand 124
Unit 6 Design Research 133
Lesson 21 Brainstorming Graphic Organizers 135
Lesson 22 Card Sorting 139
Lesson 23 Evaluative Research 142
Lesson 24 Usability Metrics 145
Unit 7 Materials and Techniques of Design 149
Lesson 25 Ten Tips for Sustainable Package Design 151
Lesson 26 What Is Wearable Tech？Everything You Need to Know Explained 160
Lesson 27 What Is 3D Printing？ 168
Lesson 28 Eyetracking 175
Unit 8 Design Focus 179
Lesson 29 Big Data Visualization：Turning Big Data into Big Insights 181
Lesson 30 Natural User Inteffaces 189
Lesson 31 Designing Memorable Experiences 197
Lesson 32 What Is Design for Services？ 204
Unit 9 Case Studies in Innovation 213
Lesson 33 Amazon.com 215
Lesson 34 High Line 221
Lesson 35 Learning More About Creativity and Innovation from LEGO 226
Lesson 36 Design at Yahoo！ 234
Unit 10 Designers and Their Works 243
Lesson 37 STUDIO 101—WK Interact 245
Lesson 38 Tom Otterness'Life Underground 251
Lesson 39 Bill Verplank—Designing Interactions 256
Lesson 40 Project Praxis：The Power of Branding—CCTV“Ink” 264
Unit 11 Education and Career 269
Lesson 41 Western Education Systems 271
Lesson 42 Environmental Design：Pollution，Crowding and Ecology 276
Lesson 43 How to Be a Graphic Designer？ 281
Lesson 44 Setting Up a Studio，Individually or Collectively？ 287
Unit 12 Trends and Perspectives 295
Lesson 45 The Future of Advertising 297
Lesson 46 Challenges of Electric Vehicle Design 303
Lesson 47 Ten Plagues of the Information Age 309
Lesson 48 Paper Beats Plastic？How to Rethink Environmental Folklore 316
词汇表 329