《国际商务信函》PDF下载

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  • 作  者:吴仁波,刘昌华主编
  • 出 版 社:杭州:浙江大学出版社
  • 出版年份:2016
  • ISBN:9787308161473
  • 页数:242 页
图书介绍:本书主要包括国际商务信函写作导入,建立业务关系、资信调查、询盘、发盘、还盘、接受、订单、合同等交易环节,支付、包装、保险、装运、索赔与理赔等须明确的事项,以及贸易方式、促销、杂项等内容。本书结构完整,读者能清晰地看到国际贸易的整个信函沟通过程,2-13单元信函中的前一至两封信函都就中美两个公司之间的特定交易展开。内容体现时代性,取材真实,很多信函都选自实际应用的范例,能真切反映交易的实际过程。知识突出实用性,所涉及的重点词汇和短语都会以加粗斜体形式突出显示并予以双语注释,还以双语形式提供了大量各业务环节可能用到的写作句型。

PART Ⅰ LEAD-IN OF BUSINESS LETTER WRITING 1

UNIT 1 Fundamentals of Business Letter Writing 3

PART Ⅱ IMPORTANT BUSINESS PROCEDURES 15

UNIT 2 Establishment of Business Relations 17

UNIT 3 Making Status Enquiries 31

UNIT 4 Making Inquiries 42

UNIT 5 Quotations and Offers 55

UNIT 6 Making Counter-Offers 69

UNIT 7 Placing Orders 81

UNIT 8 Sales Promotion 95

PART Ⅲ MAIN BUSINESS CLAUSES 107

UNIT 9 Payment Terms 109

UNIT 10 Establishment and Amendment of L/C 121

UNIT 11 Packing and Markings 136

UNIT 12 Shipment of Goods 151

UNIT 13 Complaints and Claims 165

PART Ⅳ OTHER BUSINESS LETTER WRITING 179

UNIT 14 Other Forms of Business Letters 181

UNIT 15 International Business Agreement and Contract 192

UNIT 16 Situational Letter-Writing 214

APPENDIX Ⅰ Modes of Trade,Products,Relevant Organizations and Titles 228

APPENDIX Ⅱ Trade Terms,Currencies,Price,Settlement and Insurance 229

APPENDIX Ⅲ Quality,Weight,Measurement,Packing,Marking,Transportation,Documents and Ports 232

APPENDIX Ⅳ Contract,Business Negotiation,Inspection,Claim and Arbitration 237

APPENDIX Ⅴ Simplified Words/Phrases and Abbreviations 240

BIBLIOGRAPHY 242