Unit 1 Company 1
Unit 1a Company Structure 1
Unit 1b Corporate Culture 10
Unit 2 Jobs 19
Unit 2a Job Description 19
Unit 2b Flexible Working Patterns 28
Unit 3 Marketing 37
Unit 3a Sales 37
Unit 3b Brand 45
Unit 4 Staff 55
Unit 4a Performance 55
Unit 4b Company Benefits 63
Unit 5 Business Communication 75
Unit 5a Means of Communication 75
Unit 5b Business Travel 83
Unit 6 Human Resources 91
Unit 6a Recruitment 91
Unit 6b Staff Motivation 100
Unit 7 Finance 109
Unit 7a Accounting 109
Unit 7b Finance 120
Unit 8 Company Development 129
Unit 8a Research and Development 129
Unit 8b Cross-cultural Business 136
Unit 9 E-business 145
Unit 9a E-business 145
Unit 9b Online Shopping 154
Unit 10 Social Responsibility 163
Unit 10a Health and Safety 163
Unit 10b Business Ethics 171
Glossary 179
Index 207
References 211