UNIT 1 An Introduction to Business 1
UNIT 2 Successful Entrepreneurs 25
UNIT 3 Successful Businesses 53
UNIT 4 Business Start-Up 77
UNIT 5 Business Management 101
UNIT 6 Finance 126
UNIT 7 Corporate Culture 149
UNIT 8 Production 174
UNIT 9 Pricing 200
UNIT 10 Advertisement 228
UNIT 11 Branding 253
UNIT 12 Public Relations 278
UNIT 13 Marketing 303
UNIT 14 Globalization 327
UNIT 15 Service Industry 353
UNIT 16 Introduction to Electronic-Commerce 380