1 Good Writing 1
Have a Clear Purpose 2
Be Audience Focused 3
State Your Key Message Clearly 6
Stay on Topic 6
Observe Economy of Words 8
Use Simple Sentences 9
Consider Your Delivery Strategy 11
Summing Up 14
2 Start-Up Strategies 17
Questioning Method 18
Traditional Outline Method 20
Brainstorm Outline Method 22
Free Writing Method 25
Scoping Your Project 26
Summing Up 27
3 The First Draft 29
Get It Down First 30
Build on Strong Paragraphs 32
Create Transitions 36
Use Design Elements to Lighten the Reader’s Load 38
Summing Up 41
4 Getting It Right 43
Editing for Content 44
Editing for Style 47
Tighten and Sharpen Those Sentences 51
Editing for Accuracy 56
Summing Up 59
5 Everyday Writing 61
Writing Effective Memos 62
Business Letters That Do the Job 67
Making the Most of E-mail 72
Summing Up 77
6 Presentations 79
Presentations：The Greek Way 80
Four Rhetorical Devices 85
Three Learning Styles 87
Aim for the Head and the Heart 90
Summing Up 93
7 Backstage 95
Step 1：Define Your Objective 96
Step 2：Understand the Audience 97
Step 3：Decide What to Say 98
Step 4：Get Organized 99
Step 5：Develop Effective Visuals 101
Step 6：Rehearse 104
Summing Up 105
8 Show Time 107
Speaking Effectively 108
Projecting a Positive Image 109
Keeping the Audience Engaged 110
Handling Questions 112
Making Group Presentations 116
Dealing with Stage Fright 117
Evaluating Your Presentation 118
Summing Up 119
9 Dialogue 121
Understanding the Other Person 123
Seeing Yourself （or Your Company） from the Other Person’s Perspective 124
Creating Dialogue 126
Summing Up 131
Appendix A Useful Implementation Tools 133
Appendix B Writing the Perfect Job Application Cover Letter 139
Appendix C Commonsense Rules for Presentation Visuals 143
Notes 151
Glossary 153
For Further Reading 155
Index 157
About the Subject Adviser 161
About the Writer 162