Introduction 1
1 Culture Differences of Tourism Subjects between China and the West 4
1.1 Cultural Characteristics of Tourism Subjects 5
1.2 Performance of Cultural Differences between Chinese and Western Tourism Subjects 11
1.3 Causes of Cultural Differences between Chinese and Western Tourism Subjects 18
2 Cultural Differences between Chinese and Western Tourism Objects 26
2.1 Characteristics and Cultural Connotations of Tourism Objects 26
2.2 Cultural Comparison of Natural Landscapes between China and the West 36
2.3 Cultural Comparison of Chinese and Western Tourism Buildings 46
2.4 Cultural Differences of Classical Gardens between China and the West 70
2.5 A Comparative Analysis of the Famous Tourism Objects between China and the West 87
3 Comparison of Folk Culture between China and the West 113
3.1 Production Custom—Comparison of Chinese Farming Civilization and Western Fishery Civilization 113
3.2 Social and Life Customs 118
3.3 Comparison of Traditional Festival Customs between China and the West 133
4 Cultural Comparison of Chinese and Western Tourism Media 152
4.1 Cultural Comparison of Tourism Hotels in China and the West 153
4.2 Cultural Comparison of Chinese and Western Travel Agencies 164
4.3 Individual Comparison of Chinese and Western Tourism Media 169
5 Conflicts and Integrations of Chinese and Western Tourism Culture under the Background of Globalization 179
5.1 Conflicts between Chinese and Western Tourism Culture 180
5.2 Integrations of Chinese and Western Tourism Culture in the Context of Globalization 188
Bibliographies 204
Annotations 219