CONTENTS 1
GE's Two-Decade Transformation:Jack Welch's Leadership (9-399-150) 1
Motorola Corporation:The View from the CEO Office(9-494-140) 25
Bob Fifer(9-495-013) 41
JetBlue Airways:Starting from Scratch(9-801-354) 53
Managing Conflict in a Diverse Workplace(9-395-090) 73
Learning from Projects:Note on Conducting a Postmortem Analysis(9-600-021) 99
The Ritz-Carlton Hotel Company(9-601-163) 111
Nordstrom:Dissension in the Ranks?(A)(9-191-002) 141
Nordstrom:Dissension in the Ranks?(B)(9-192-027) 165
Mary Kay Cosmetics:Sales Force Incentives(A)(9-190-103) 167
Mary Kay Cosmetics:Sales Force Incentives(B)(9-190-122) 183
USA TODAY:Pursuing the Network Strategy(A)(9-402-010) 185
Jan Carlzon:CEO at SAS(A)(9-392-149) 203
Jensen Shoes:Lyndon Twitchell's Story(9-395-121) 217
Alaska Airlines and Flight 261(A)(9-801-113) 225
Victory Supermarkets:Expansion Strategy?(9-599-054) 241
Novartis Pharma:The Business Unit Model(9-101-030) 261
Specialty Medical Chemicals(9-399-094) 283
Philips versus Matsushita:A New Century,a New Round(9-302-049) 307
Amelia Rogers at Tassani Communications(A)(9-492-034) 327