Part Ⅰ PRELIMINARY 初级 1
Unit 1 Business Reception 商务接待 1
Section A:Phonetics 语音 1
Section B:Dialogues 对话 2
1-1 Meeting a Guest at the Airport 在机场接客人 2
1-2 Meeting an Individual in the Office 在办公室接待来客 3
Section C:Listening 听力 5
Unit 2 Making Introductions 介绍 6
Section A:Phonetics 语音 6
Section B:Dialogues 对话 7
2-1 Introducing a Friend to Other People 将朋友介绍给其他人 7
2-2 Introducing Oneself 自我介绍 7
Section C:Listening 听力 10
Unit 3 Expressing Apologies and Farewells 道歉和告别 11
Section A:Phonetics 语音 11
Section B:Dialogues 对话 12
3-1 Talking about the Damage of Goods 谈论货物的损坏 12
3-2 Saying Goodbye to a Business Partner 和生意伙伴告别 13
Section C:Listening 听力 14
Unit 4 Expressing Agreement and Refusal 同意和拒绝 16
Section A:Phonetics 语音 16
Section B:Dialogues 对话 17
4-1 Agreeing to Attend the Party 同意参加晚会 17
4-2 Refusing to Visit the Factory 拒绝参观工厂 18
Section C:Listening 听力 19
Unit 5 Expressing and Responding to Thanks 感谢及其应答 20
Section A:Phonetics 语音 20
Section B:Dialogues 对话 21
5-1 Expressing Thanks 表示感谢 21
5-2 Responding to Thanks 答谢 22
Section C:Listening 听力 24
Unit 6 Visiting Activities 参观活动 25
Section A:Phonetics 语音 25
Section B:Dialogues 对话 26
6-1 Visiting the Showroom 参观展销厅 26
6-2 Visiting the Factory 参观工厂 27
Section C:Listening 听力 29
Unit 7 Making and Answering the Phones 打电话和接电话 31
Section A:Phonetics 语音 31
Section B:Dialogues 对话 32
7-1 Making the Phones 打电话 32
7-2 Answering the Phones 接电话 33
Section C:Listening 听力 35
Unit 8 Miscellaneous Activities 其他活动 36
Section A:Phonetics 语音 36
Section B:Dialogues 对话 37
8-1 Traveling 旅行 37
8-2 Shopping 购物 38
Section C:Listening 听力 40
Part Ⅱ INTERMEDIATE 中级 42
Unit 1 Establishing Business Relationships and Forms of Trade 建立业务关系和贸易形式 42
Section A:Background 背景知识 42
Section B:Dialogues 对话 43
1-1 Establishing Business Relationships 建立业务关系 43
1-2 Looking for an Agent 寻求代理 44
Section C:Listening 听力 48
Unit 2 Inquiries and Specifications 询价和规格 49
Section A:Background 背景知识 49
Section B:Dialogues 对话 50
2-1 Making Inquiries 询价 50
2-2 Consulting Specifications 询问规格 51
Section C:Listening 听力 53
Unit 3 Offer and Counteroffer 发盘和还盘 55
Section A:Background 背景知识 55
Section B:Dialogues 对话 56
3-1 Making an Offer 发盘 56
3-2 Making a Counteroffer 还盘 57
Section C:Listening 听力 59
Unit 4 Quotation Calculation and Commission 报价计算和佣金 61
Section A:Background 背景知识 61
Section B:Dialogues 对话 62
4-1 Quoting the Unit Price 报单价 62
4-2 Discussing the Commission 讨论佣金 63
Section C:Listening 听力 65
Unit 5 Quality and Quantity 品质和数量 67
Section A:Background 背景知识 67
Section B:Dialogues 对话 68
5-1 Consulting Quality 询问产品质量 68
5-2 Talking about Quantity 讨论数量 69
Section C:Listening 听力 71
Unit 6 Price 价格 72
Section A:Background 背景知识 72
Section B:Dialogues 对话 72
6-1 Selecting Trade Terms 选择贸易术语 72
6-2 Negotiating Terms of Price 价格条款的洽谈 73
Section C:Listening 听力 75
Unit 7 Packing 包装 77
Section A:Background 背景知识 77
Section B:Dialogues 对话 78
7-1 Obtaining Information about Materials of Packing 获取包装材料信息 78
7-2 Confirming Terms of Package 确定包装条款 79
Section C:Listening 听力 82
Unit 8 Shipment 装运 83
Section A:Background 背景知识 83
Section B:Dialogues 对话 84
8-1 In-time Shipment 及时装运 84
8-2 Terms of Shipment 装运条款 85
Section C:Listening 听力 87
Unit 9 Insurance(Ⅰ) 保险(一) 88
Section A:Background 背景知识 88
Section B:Dialogues 对话 89
9-1 The Changes of Personal Information 个人信息的变更 89
9-2 Talking about the Job of Insurance Agent 谈论保险代理人的工作 89
Section C:Listening 听力 91
Unit 10 Insurance(Ⅱ) 保险(二) 93
Section A:Background 背景知识 93
Section B:Dialogues 对话 93
10-1 The Delivery of Insurance Policy 送保单 94
10-2 Talking about Insurance Plan 谈论保险计划 94
Section C:Listening 听力 96
Part Ⅲ SENIOR 高级 97
Unit 1 Payment 支付 97
Section A:Dialogues 对话 97
1-1 Discussing Ways of Payments 讨论支付方式 97
1-2 Terms of Payment 支付条款 98
Section B:Topic Discussion 专题讨论 101
Careers 职业 101
Section C:Listening 听力 102
Unit 2 Claim and Arbitration 索赔和仲裁 103
Section A:Dialogues 对话 103
2-1 Lodging the Claim 索赔 103
2-2 Arbitration in China 在中国仲裁 105
Section B:Topic Discussion 专题讨论 109
Culture 文化 109
Section C:Listening 听力 109
Unit 3 Letter of Credit 信用证 111
Section A:Dialogues 对话 111
3-1 Establishment of L/C 信用证的开立 111
3-2 Amendment to L/C 信用证的修改 112
Section B:Topic Discussion 专题讨论 114
Transportation 交通 114
Section C:Listening 听力 115
Unit 4 Negotiation and Contract-making 合同谈判和签订 116
Section A:Dialogues 对话 116
4-1 Negotiating Contracts 合同谈判 116
4-2 Signing Contracts 合同签订 117
Section B:Topic Discussion 专题讨论 119
Hobbies 爱好 119
Section C:Listening 听力 120
Unit 5 Marketing 营销 122
Section A:Dialogues 对话 122
5-1 Distribution Channels 分销渠道 122
5-2 Brand Strategy 品牌策略 123
Section B:Topic Discussion 专题讨论 125
Service 服务 125
Section C:Listening 听力 126
Unit 6 Public Relation 公共关系 127
Section A:Dialogues 对话 127
6-1 Arranging a Press Conference 安排记者招待会 127
6-2 Market Research 市场调研 128
Section B:Topic Discussion 专题讨论 131
Education 教育 131
Section C:Listening 听力 131
Unit 7 Welcome and Farewell Speech 欢迎词和欢送词 133
Section A:Dialogues 对话 133
7-1 At the Airport 在机场 133
7-2 At the Dinner 在晚宴上 134
Section B:Topic Discussion 专题讨论 136
Automobiles 汽车 136
Section C:Listening 听力 137
附录1 Tapescript and Keys录音稿和答案 139
附录2 《商务英语口语》培训指导与建议 153