Differences in Consumer Lifestyles Across Regions in China——Findings from Shanghai，Beijing，Wuhan，Qingdao and Shenyang&Li Dongjin，Ahn Jongseok，Chen Yiming，Wu Bo 1
An Empirical Comparison of Bass，Exponential Gamma and Mixed Weibull Models：For New Product Penetration Studying&Wang Gao，Huang Jinsong 16
How Does Service Recovery Paradox Happen？The Role of Should Expectation&Rungting Tu，Ke “lan” Chen，and Cheryl C.J.Lin 28
The Studies on Relationship between Suppliers’Calculative Commitment and Their use of Control Mechanisms——Moderating Roles of Guanxi and Environment Uncertainties&Tao Lei，Liu Yi，Shen Yong 38
Expertise or Trustworthiness？Influence on Manufacturer-Distributor Relations by Manufacturer’s Corporate Image&Wang Haizhong，Zhao Ping 50
The Justification Heuristic：A Simple and Efficient Decision Process for Consumer to Purchase or Choose Indulgence&Zheng Yuhuang 63
Brand Loyalty Mechanisms Based on Nonlinear Driving Factors&Zhang Yueli，Guo Jurong 72
Empirical Research on Perceived Quality’s Effect on Brand Loyalty&Liang Sen，Nie Rui，Lu Tao 86
The Influence of Shopping Values and Shopping Orientations on Customer Satisfaction and Future Behavioral Intentions&Huawei Zhu，Rungting Tu 98