Module One Preparation for ExhibitionsUnit 1 Choosing A Venue 3
Unit 2 Building the Booth 13
Unit 3 Booth Staff 23
Unit 4 Exhibition Sponsors 33
Unit 5 Promoting the Show 42
Module Two Services during ExhibitionsUnit 6 Negotiation 55
Unit 7 Shipping 65
Unit 8 Insurance 74
Unit 9 Sales Presentation 85
Unit 10 Giveaways 95
Module Three Services after ExhibitionsUnit 11 Complaints 107
Unit 12 Dismantling 117
Unit 13 Letter Writing 128
Unit 14 Liaison 138
Unit 15 Security 147
Module Four Preparation for ConferencesUnit 16 Conferences 159
Unit 17 Conference Centers 169
Unit 18 Budget 178
Unit 19 Formal Invitation 188
Unit 20 Seating Arrangement 198
Module Five Meeting Operation 209
Unit 21 Registration 209
Unit 22 Food and Beverage 221
Unit 23 Meeting Equipment 232