Unit 1 TEXT:A Trip through Time 1
Unit 2 TEXT:Tourism 21
Unit 3 TEXT:Conventions and Incentive Travel 36
Unit 4 TEXT:Travel Agencies 56
Unit 5 TEXT:Government and Tourism Organizations 73
Unit 6 TEXT:What Is Service 91
Unit 7 TEXT:Type of Lodging 105
Unit 8 TEXT:The Front of the House of Restaurant 123
Unit 9 TEXT:Transportation 139
Unit 10 TEXT:Attractions 155
Unit 11 TEXT:The Geography of Demand for Tourism 172
Unit 12 TEXT:The Tourist Product and Its Marketing Implication 189
Unit 13 TEXT:Economic Impacts 208
Unit 14 TEXT:Environmental Impacts 226
Unit 15 TEXT:Cultural Impacts 246
Unit 16 TEXT:Tourism and Developing Countries 264
Unit 17 TEXT:Ethnic Tourism in Yunnan 283
Unit 18 TEXT:China in a Foreign Traveller's Eye 303
Unit 19 TEXT:Planning 322
Unit 20 TEXT:Planning（continued） 342
后记 363
主要参考书目 365