第一章 总论 1
第一节 旅游是人类本能属性和社会属性相结合的产物 3
一、中国古代旅游观 3
二、西方旅游观 5
三、中外旅游观的差异 6
四、旅游的新定义 7
第二节 古代旅游是有权有钱有闲人的活动 12
一、中国古代旅游 12
二、世界古代旅游 32
三、古人旅游的范围和方式均有限 44
第二章 科学技术的发展开启了人类旅游的新纪元 47
第一节 影响人类旅游活动的几项重大发明 49
第二节 旅游范围和旅游人数发生质的飞跃 53
第三节 近代中国旅游 55
第三章 旅游的过程是人类文明传递的过程 57
第一节 旅游是不同文明之间的桥梁 59
第二节 没有传播就没有文明 61
第四章 旅游的整合力是人类文明发展的加速器 73
第一节 旅游有着包容广泛的硬整合力 75
一、旅游业是世界上最大的混合产业 75
二、旅游的整合力无可替代 76
第二节 旅游有着不可估量的软整合力 79
一、什么是“软力量” 79
二、旅游是“软力量”实现的最佳途径 81
第五章 人类文明的发展促动旅游价值的提升 85
第一节 战争是古代人类文明传播的主渠道 87
第二节 战争传播文明更摧毁文明 93
第三节 人类文明未来发展趋势 95
一、多元论 96
二、趋同论 97
三、全球文明论 98
第六章 人类文明“整合”的最终选择——旅游 101
第一节 和平发展逐渐成为人类共识 103
一、文明要共享 103
二、矛盾要缓和 105
三、宗教要对话 108
第二节 现代旅游发展与日俱进 113
一、科技的进步和“地球村”的加速融合 113
二、旅游的力量触及人类各个领域 115
Chapter 1 General Introduction 129
Section 1 Tourism is a result which combines human beings'instinctive attribute and social attribute 131
1．Tourism view in ancient China 131
2．Tourism view of the West 135
3．Differences of tourism views between China and foreign countries 136
4．A new definition of tourism 138
Section 2 Tourism in ancient times is an activity belonging to the rich,the powerful and the carefree 146
1．Tourism in ancient China 146
2．Tourism in ancient world 182
3．Tourism spheres and forms of the ancients are limited 197
Chapter 2 A new epoch of tourism opened for humans amid scientific and technological development 201
Section 1 Several important inventions affecting mankind's tourism activities 203
1．Steam engines 203
2．Trains were invented 205
3．Automobiles and aircraft came into being 207
Section 2 A qualitative leap in tourism spheres and number of tourists 210
Section 3 Tourism in modern China 212
Chapter 3 Tourism is a process transmitting human civilizations 215
Section 1 Tourism is a bridge linking different civilizations 217
Section 2 No dissemination,no civilization 219
Chapter 4 The unifying force of tourism is an accelerator on developing human civilizations 239
Section 1 Tourism has a"hard"unifying force with widespread intensions 241
1．Tourism industry is the largest mixed industry in the world 241
2．The unifying force of tourism cannot be replaced 243
Section 2 Tourism has an immeasurable"soft"unifying force 247
1．What is"soft force" 247
2．Tourism is the best way to use"soft force" 250
Chapter 5 Development of human civilization leads to a rise on value of tourism 257
Section 1 War is the main channel on disseminating human civilization in ancient times 259
Section 2 War can disseminate civilization,but it can also damage civilization more 268
Section 3 Developing trend of human civilization in the future 272
1．Pluralism 272
2．Thesis of unanimity 274
3．Theory of global civilization 275
Chapter 6 Tourism is the last choice in unifying human civilization 279
Section 1 Peaceful development is gradually becoming a common understanding among human beings 281
1．Enjoy civilization together 281
2．Mitigate contradictions 284
3．Dialogues are necessary among religions 288
Section 2 Modern tourism develops swiftly and violently 295
1．A development of Science and technology＆A rapid mixture of"global village" 295
2．Tourism force touches various fields of mankind 298
附录：驻华大使解读“旅游整合世界” 317
Appendix:Comment on"Tourism Unifies the the World"by China-based Ambassadors 317
参考文献 340