《商务英语步步高 通过案例提高商务能力》PDF下载

  • 购买积分:11 如何计算积分?
  • 作  者:卢彩虹,陈明瑶编著
  • 出 版 社:上海:上海科学技术出版社
  • 出版年份:2008
  • ISBN:7532392414
  • 页数:288 页
图书介绍:本书通过一个年轻人应聘外企并逐步进入企业中的各个部门学习企业日常管理和商务技巧的经历,介绍基本的涉及商务的相关知识和技巧。

Step 1 I Want to Work in Bravo—Going to an Interview 1

Objectives 1

Part One:Brainstorming 2

Part Two:Cases for Solution 4

Part Three:Reading Widens Your Horizon 13

Part Four:Practice Makes Perfect 23

Part Five:Do You Know...? 31

Step 2 I've Got the Job—Working as a Secretary 33

Objectives 33

Part One:Brainstorming 34

Part Two:Cases for Solution 36

Part Three:Reading Widens Your Horizon 43

Part Four:Practice Makes Perfect 58

Part Five:Do You Know...? 65

Step 3 I Love Our Company—Working as an Advertiser 67

Objectives 67

Part One:Brainstorming 68

Part Two:Cases for Solution 71

Part Three:Reading Widens Your Horizon 78

Part Four:Practice Makes Perfect 93

Part Five:Do You Know...? 101

Step 4 I'm Proud of Our Products—Working as a Salesperson 103

Objectives 103

Part One:Brainstorming 104

Part Two:Cases for Solution 105

Part Three:Reading Widens Your Horizon 110

Part Four:Practice Makes Perfect 124

Part Five:Do You Know...? 133

Step 5 The Customer Is Number One—Working in the Customer Service Dept 135

Objectives 135

Part One:Brainstorming 136

Part Two:Cases for Solution 137

Part Three:Reading Widens Your Horizon 147

Part Four:Practice Makes Perfect 161

Part Five:Do You Know...? 169

Step 6 I Mean What I Say—Negotiations and Contracts 171

Objectives 171

Part One:Brainstorming 172

Part Two:Cases for Solution 174

Part Three:Reading Widens Your Horizon 181

Part Four:Practice Makes Perfect 197

Part Five:Do You Know...? 205

Step 7 Team Work Is the Key—Working in the Human Resource Dept 207

Objectives 207

Part One:Brainstorming 208

Part Two:Cases for Solution 209

Part Three:Reading Widens Your Horizon 224

Part Four:Practice Makes Perfect 238

Part Five:Do You Know...? 246

Step 8 I Love to Make Business Friends—Making Business Trips for Networking 247

Objectives 247

Part One:Brainstorming 248

Part Two:Cases for Solution 250

Part Three:Reading Widens Your Horizon 264

Part Four:Practice Makes Perfect 276

Part Five:Do You Know...? 281

Keys to Exercises 284