Part Ⅰ What an Effective Chairman Should Do 主席的职责 2
Chapter 1 Begin the Meeting 会议开始 2
Background Information 背景介绍 2
Unit 1 Start the Meeting on Time 准时开会 3
Unit 2 Introduce the Participants 介绍与会人员 7
Unit 3 Make the Basic Orders 制定会议基本规则 14
Unit 4 Express the Purpose of the Meeting 说明会议的中心议题 18
Unit 5 Make Sure the Order 明确会议议事顺序 21
Chapter 2 During the Meeting 议事进行 25
Background Information 背景介绍 25
Unit 1 Turn to Discussion 开始讨论 26
Unit 2 Lead the Participants 引导与会者发言 30
Unit 3 Ask for Opinions 征求与会者意见 33
Unit 4 Control Unsuitable Speech 控制与会者不当发言 38
Unit 5 Act According to Circumstances 随机应变 41
Unit 6 Keep in Order 整顿会场秩序 45
Unit 7 Control the Minutes 控制会议时间 50
Unit 8 Have a Break or Continue 宣告会议休息或继续 54
Chapter 3 Summarize the Meeting 会议总结 57
Background Information 背景介绍 57
Unit 1 Make a Conclusion 归纳总结 58
Unit 2 Proposal and Vote 提议和表决 65
Unit 3 Adiourn a Meeting 休会 70
Part Ⅱ What a Real Participant Should Do 与会者的表现 74
Chapter 1 Pose an Opinion 提出意见 74
Background Information 背景介绍 74
Unit 1 Offer the Proposal 会议中的提案 75
Unit 2 Ask for Complement 请求补充说明 80
Unit 3 Reply to the Question 回应质疑 84
Chapter 2 Change the Opinions 交换意见 87
Background Information 背景介绍 87
Unit 1 Approval 赞成 88
Unit 2 Opposition 反对 92
Unit 3 Neutrality 中立 97
Chapter 3 Discuss the Opinions 探讨意见 100
Background Information 背景介绍 100
Unit 1 Indicate Position 表明自己的立场 101
Unit 2 Interpret Viewpoint 说明自己的见解 106
Unit 3 Ask for Opinions 征求他人意见 110
Chapter 4 Integrate the Opinions 整合意见 113
Background Information 背景介绍 113
Unit 1 Point out False Speech 指出错误发言 114
Unit 2 Admit the Error 承认错误发言 117
Unit 3 Propose the Basic Condition 提出基本条件 120
Part Ⅲ Marketing Opportunity 会议中的商机 126
Chapter 1 Tactical Training 战术策略的磨炼 126
Background Information 背景介绍 126
Unit 1 Make Products Well-Known 使产品家喻户晓 127
Unit 2 Handle Sudden Danger 应对突发事件 134
Unit 3 The Preparation for Marketing 产品营销前期准备 141
Unit 4 Overcome Language Barrier 克服语言障碍 149
Chapter 2 Negotiate the Business 产品业务的交涉 154
Background Information 背景介绍 154
Unit 1 Research Products 市场调研 155
Unit 2 Develop Products 产品开发 162
Unit 3 Price Strategy 定价策略 169
Unit 4 Final Consult 最后的磋商 175