Unit 1 The field of tourism studies 旅游研究领域 1
Text:Tourism studies and the key concepts 旅游研究及基本概念 1
Exercises 练习 11
Read to widen your horizons 扩展阅读 13
Chicken soup for the student's soul 心灵鸡汤 14
Unit 2 Tourism market system 旅游市场体系 15
Text:Tourism demand and supply 旅游需求与供给 15
Exercises 练习 24
Read to widen your horizons 扩展阅读 26
Chicken soup for the student's soul 心灵鸡汤 29
Unit 3 Tourist motivations 旅游动机 30
Text:Why do people travel? 人为什么要旅游？ 30
Exercises 练习 37
Read to widen your horizons 扩展阅读 40
Chicken soup for the student's soul 心灵鸡汤 42
Unit 4 Tourist destination image 旅游目的地形象 43
Text:Image and image management 目的地形象与管理 43
Exercises 练习 47
Read to widen your horizons 扩展阅读 49
Chicken soup for the student's soul 心灵鸡汤 51
Unit 5 Tourism and government 政府与旅游 52
Text:Why governments are involved in tourism 政府参与旅游的原因 52
Exercises 练习 58
Read to widen your horizons 扩展阅读 60
Chicken soup for the student's soul 心灵鸡汤 61
Unit 6 Tourism planning 旅游规划 62
Text:Approaches to tourism planning 旅游规划方略 62
Exercises 练习 74
Read to widen your horizons 扩展阅读 76
Chicken soup for the student's soul 心灵鸡汤 78
Unit 7 Communication in tourism settings 旅游中的信息交流 79
Text:Persuasive communication 有效的沟通 79
Exercises 练习 85
Read to widen your horizons 扩展阅读 87
Chicken soup for the student's soul 心灵鸡汤 89
Unit 8 Tourism development 旅游发展 90
Text:Cultural and heritage tourism 文化与遗产旅游 90
Exercises 练习 96
Read to widen your horizons 扩展阅读 98
Chicken soup for the student's soul 心灵鸡汤 100
Unit 9 Nature-based tourism 自然旅游 102
Text:Ecotourism 生态旅游 102
Exercises 练习 107
Read to widen your horizons 扩展阅读 109
Chicken soup for the student's soul 心灵鸡汤 111
Unit 10 Tourism and social changes 旅游与社会变迁 126
Text:The social impacts of tourism 旅游对社会的影响 126
Exercises 练习 135
Read to widen your horizons 扩展阅读 137
Chicken soup for the student's soul 心灵鸡汤 139
Unit 11 Tourism and culture 旅游与文化 140
Text:The cultural impacts of tourism 旅游对文化的影响 140
Exercises 练习 150
Read to widen your horizons 扩展阅读 152
Chicken soup for the student's soul 心灵鸡汤 154
Unit 12 Tourism and economy 旅游与经济 155
Text:The economic impacts of tourism 旅游对经济的影响 155
Exercises 练习 164
Read to widen your horizons 扩展阅读 166
Chicken soup for the student's soul 心灵鸡汤 168
Unit 13 Tourism and environment 旅游与环境 169
Text:The environmental impacts of tourism 旅游对环境的影响 169
Exercises 练习 176
Read to widen your horizons 扩展阅读 178
Chicken soup for the students's soul 心灵鸡汤 180
Unit 14 Human resources in tourism 旅游人力资源 181
Text:The tourism workplace 旅游工作环境 181
Exercises 练习 187
Read to widen your horizons 扩展阅读 189
Chicken soup for the student's soul 心灵鸡汤 191
Unit 15 Tourism suppliers 旅游供应商 193
Text:Tourist accommodation 旅游住宿 193
Exercises 练习 199
Read to widen your horizons 扩展阅读 201
Chicken soup for the student's soul 心灵鸡汤 203
Unit 16 Tourism in the future 未来的旅游 204
Text:The future directions of tourism 旅游业的未来发展方向 204
Exercises 练习 214
Read to widen your horizons 扩展阅读 216
Chicken soup for the student's soul 心灵鸡汤 218
Key to exercises 练习参考答案 219
Bibliography 参考文献 228