Unit One 1
Text:An Invitation to Sociology 3
Reading Passage One:The Sound of Silence 13
Reading Passage Two:Structuralism in Anthropology:Claude Lévi-Strauss 17
Unit Two 21
Text:The Analysis of Culture 23
Reading Passage One:Looking Backward at Cultural Studies 31
Reading Passage Two:The Influence of American Culture on Post War Austria 38
Unit Three 43
Text:Sign,Signified,Signifier 45
Reading Passage One:What Is Language? 54
Reading Passage Two:Language and Thought 58
Unit Four 65
Text:The Mass Media:What Is Newsworthy? 67
Reading Passage One:Electronic Newspapers 75
Reading Passage Two:Journalism Education Marked by Fragility 81
Unit Five 89
Text:The Sociological Imagination 91
Reading Passage One:Durkheim's Solution to Modernity's Riddle 100
Reading Passage Two:The Interactional Basis of Self and Other 106
Unit Six 111
Text:Constructing Cultural Metaphors 113
Reading Passage One:Shoring Up the West 122
Reading Passage Two:What Is Global Culture? 127
Unit Seven 133
Text:Language and Literature 135
Reading Passage One:The Whorfian Hypothesis 144
Reading Passage Two:Language as a Social Behavior 149
Unit Eight 153
Text:In All Fairness 155
Reading Passage One:The Pulitzer Prizes 166
Reading Passage Two:Public Sphere,Complex Citizenship and News 170
Unit Nine 177
Text:Social Capital and America's Ills 179
Reading Passage One:Social Isolation Growing in US 188
Reading Passage Two:The Differences of Habermas's Ideas with Marx 193
Unit Ten 199
Text:Postmodernism and the Pluralism of Value 201
Reading Passage One:Popular Common Culture 211
Reading Passage Two:Globalization 216
Unit Eleven 221
Text:The Language Game 223
Reading Passage One:Language as Human Behavior 230
Reading Passage Two:The Relationship Between Language and Thought 234
Unit Twelve 239
Text:News Agencies and Cyberspace 241
Reading Passage One:Journalism and Moral Innocents 252
Reading Passage Two:The Sweet Sound of Conflict 257
Appendix Ⅰ Key to Exercises 263
Appendix Ⅱ Chinese Translation of the Texts 281
Appendix Ⅲ Glossary 309