Unit OneText The Eye of the Beholder 1
Further Reading Does Beauty Bring You Power 14
Unit TwoText Escape and Interpretation 25
Further Reading To Read Fiction 38
Unit ThreeText Is It Ever Right to Lie?(On Truth in Advertising) 49
Further Reading The Way We Lie 62
Unit FourText Adam Smith's Free-Market Capitalism 77
Further Reading The Betrayal of Adam Smith 95
Unit FiveText The Law of Human Nature 105
Further Reading Putting a Good Word for Guilt 116
Unit SixText Can I Grow a New Brain? 125
Further Reading On Magic in Medicine 135
Unit SevenText How to Get the Poor off Our Conscience 145
Further Reading Down and Outin Paris and London 157
Unit EightText Women and the Myth of Consumerism 165
Further Reading Portrayal of Women in Advertising 179