《商务英语阅读》PDF下载

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  • 作  者:周一主编
  • 出 版 社:北京:对外经济贸易大学出版社
  • 出版年份:2010
  • ISBN:9787811346688
  • 页数:289 页
图书介绍:本书介绍了与商务活动有关的内容。

Part One International Trade 3

Unit 1 General Introduction to International Trade 3

Unit 2 WTO 28

Unit 3 Delivery Terms 48

Unit 4 Letter of Credit 66

Part Two Business Management 83

Unit 5 General Introduction to MNC 83

Unit 6 Marketing Management 97

Unit 7 HR Management 113

Unit 8 Chief Executive Officer 132

Part Three International Finance and InvestmentUnit 9 International Finance 153

Unit 10 Securities Market 170

Unit 11 Insurance Industry 188

Unit 12 Hospitality Industry 201

Part Four Economy and Society 219

Unit 13 Olympics and Expo 219

Unit 14 Economy and Environment 234

Unit 15 Educational Services Industry 247

Unit 16 Intellectual Property 265