Staples：A Year in the Life of a Start-Up 1
Summary 1
Case 3
Questions and Ideas to Consider 24
Costco Companies,Inc． 25
Summary 25
Case 27
Questions and Ideas to Consider 48
Eddie Bauer,Inc． 49
Summary 49
Case 51
Questions and Ideas to Consider 66
Summary 67
RadioShack 67
Case 69
Questions and Ideas to Consider 93
Staples．com 95
Summary 95
Case 97
Questions and Ideas to Consider 106
Get the Right Mix of Bricks and Clicks 107
Summary 107
Article 109
Questions and Ideas to Consider 117
The Rise and Fall of the J．Peterman Company 119
Summary 119
Article 121
Questions and Ideas to Consider 127