Chapter 1 Fundamentals of Business Writing 1
Chapter 2 The Layout of Business Letters 11
Chapter 3 The Direct Approach to Good-News and Neutral Messages 21
Chapter 4 The Indirect Approach to Bad-News Messages 33
Chapter 5 The Indirect Approach to Sales Letters 43
Chapter 6 Memos, E-mails, and Minutes 53
Chapter 7 Business Reports 67
Chapter 8 Informational and Analytical Reports 83
Chapter 9 Annual Reports 95
Chapter 10 Business Proposals and Business Plans 105
Chapter 11 Contract 117
Chapter 12 Press Releases 129
Chapter 13 Technical Descriptions 137
Chapter 14 Operating Instructions 147
Chapter 15 Questionnaires 157
Key to Exercises 165
Appendices 174