unit 1 Global Business 1
chapter one Doing Business Internationally 3
Part One:International Advertising 4
Part Two:How Is Your Cross-Cultural Business IQ? 7
Part Three:Reading in the Academic World 16
International Culture 17
Part Four:The Mechanics of Writing 23
Part Five:Writing in the Academic World 30
chapter two International Economy 37
Part One:Supply and Demand—Stories in the News 38
Part Two:Business in Literature:Excerpt from Lawrence Durrell's Bitter Lemons 41
Part Three:Reading in the Academic World 48
Economic Systems 50
Part Four:The Mechanics of Writing 55
Part Five:Writing in the Academic World 61
unit 2 Art 69
chapter three Themes and Purposes 71
Part One:Looking at Art:What's the Story? 72
Part Two:Art in the Service of Religion 77
Part Three:Reading in the Academic World 83
Art as the Mirror of Everyday Life 84
Part Four:The Mechanics of Writing 90
Part Five:Writing in the Academic World 98
chapter four The Ancient World:Egypt 107
Part One:Rules of Egyptian Art 108
Part Two:Finds Reveal Much of Life at Pyramids 112
Part Three:Reading in the Academic World 118
Egyptian Civilization:A Brief History 119
Part Four:The Mechanics of Writing 124
Part Five:Writing in the Academic World 129
unit 3 Psychology 135
chapter five States of Consciousness 137
Part One:Lucid Dreaming 138
Part Two:Dreaming across Cultures 141
Part Three:Reading in the Academic World 146
Interpretation of Dreams 149
Part Four:The Mechanics of Writing 153
Part Five:Writing in the Academic World 157
chapter six Abnormal Psychology 161
Part One:What Is Abnormal? 162
Part Two:Abnormality--Culture Based? 167
Part Three:Reading in the Academic World 173
Approaches to Psychological Therapy 174
Part Four:The Mechanics of Writing 179
Part Five:Writing in the Academic World 184
unit 4 Health 189
chapter seven Medicine and Drugs:Addictive Substances 191
Part One:The Babies of Addiction 192
Part Two:Addiction in Developing Countries 195
Part Three:Reading in the Academic World 201
Addiction:What Can Be Done about It? 203
Part Four:The Mechanics of Writing 207
Part Five:Writing in the Academic World 212
chapter eight Secrets of Good Health 217
Part One:Ten Principles of Health and Illness 218
Part Two:Secrets of a Long Life:"Attention,Willard Scott" 222
Part Three:Reading in the Academic World 228
Health as Wholeness;Wholeness as Perfection 230
Part Four:The Mechanics of Writing 234
Part Five:Writing in the Academic World 238
Appendices 245
Appendix One:Spelling Rules 245
Appendix Two:Common Irregular Verbs 247
Appendix Three:Summary of Conjunctions 248
Photo Credits 251