Unit One Electronic Commerce Summary 1
Text A Electronic Commerce(EC)Theory 1
Text B Technological Platform of E-commerce 8
Skills of Understanding找出主题句,确定中心思想 13
Skills of Translation根据上下文/逻辑关系确定词义 15
Skills of Business E-mail Writing回复工作邀请信 15
Skills of Oral Language in Working Condition第一天上班报到 16
Self-study Projecting the Economic Impact of the Internet 16
Unit Two Trading Modes of E-Commerce 19
Text A Understanding B2C E-commerce 19
Text B What is B2B? 26
Skills of Understanding寻找重要事实和论据 31
Skills of Translation词类转换译法 34
Skills of Business E-mail Writing求助信 35
Skills of Oral Language in Working Condition同事之间 36
Self-study Know Something About B2C E-commerce 36
Unit Three Security Technologies of E-commerce(Part One) 39
Text A Secure Electronic Transaction 39
Text B Security Techniques 45
Skills of Understanding猜测词义 50
Skills ofTranslation词的增减 52
Skills of Business E-mail Writing邀请信 52
Skills of Oral Language in Working Condition愉快地工作 53
Self-study Internet and EB Security 54
Unit Four Security Technologies of E-commerce(Part Two) 56
Text A Firewall 56
Text B Computing System Security Measures 61
Skills of Understanding推理和判断 66
Skills of Translation正反译与反正译 68
Skills of Business E-mail Writing电话记录 69
Skills of Oral Language in Working Condition工作中的解决之道 70
Self-study Achieving Electronic Privacy 70
Unit Five Payment of E-commerce on Net(Part One) 74
Text A Electronic Systems of Payments 74
Text B Electronic Payment&Taxation 80
Skills of Understanding确定作者的观点和态度 86
Skills of Translation分译与合译 87
Skills of Business E-mail Writing给顾客写邮件 88
Skills of Oral Language in Working Condition顾客就是上帝 89
Self-study Why isn't E-cash a common currency? 90
Unit Six Payment of E-commerce on Net(Part Two) 92
Text A The SET Protocol 92
Text B E-money 97
Skills of Understanding阅读理解考查的重点 102
Skills of Translation被动句型的翻译 103
Skills of Business E-mail Writing用邮件进行预订 104
Skills of OralLanguage in Working Condition预订 106
Self-study Some Issues About E-commerce Payments 106
Unit Seven Logistics Management of E-commerce 109
Text A Logistics in Electronic Commerce 109
Text B Green Logistics 114
Skills of Understanding提高阅读理解的几个注意点 118
Skills of Translation定语从句的翻译 120
Skills of Business E-mail Writing用邮件发起邀约 121
Skills of Oral Language in Working Condition Get It Running顺利运行 122
Self-study Logistics automation 122
Unit Eight Implementation of the E-commerce System 125
Text A The ABCs of ERP 125
Text B What is CRM? 132
Skills of Understanding英语阅读技巧(著名新东方英语培训中心) 137
Skills of Translation倍数的译法 140
Skills of Business E-mail Writing用邮件邀约共进晚餐 141
Skills of OralLanguage in Working Condition At A Restaurant餐宴用语 143
Self-study Evaluating the Performances of E-commerce Systems 143
Unit Nine Network Marketing 146
Text A Web Marketing Strategies 146
Text B Overview of Electronic Marketing Structure 153
Skills of Understanding阅读理解题型介绍 157
Skills of Translation长句的翻译 158
Skills of Business E-mail Writing顾客意见反馈信 160
Skills of OralLanguage in Working Condition下班之后 161
Self-study The Real Problem with Network Marketing and Multi-level Marketing(MLM) 162
Unit Ten Industry Applications of E-commerce 164
Text A The Impact of EC on the Travel Industry 164
Text B Advertising of E-commerce 171
Skills of Understanding影响阅读速度的几个障碍点 175
Skills of Translation常见的计算机英语及缩写 177
Skills of Business E-mail Writing书写简单的通知 179
Skills of Oral Language in Working Condition技术会议 180
Self-study Electronic Publishing:Assessing Opportunities and Risks 180
附录1 译文 183
附录2 总词汇表 215
附录3 常用电子商务词汇表 229
附录4 屏幕英语 248
附录5 考试样卷 254
附录6 电子商务网站集锦 258
Bibliography 262