《电子商务英语》PDF下载

  • 购买积分:11 如何计算积分?
  • 作  者:张云编著
  • 出 版 社:北京:人民邮电出版社
  • 出版年份:2010
  • ISBN:9787115227881
  • 页数:262 页
图书介绍:本书由十个单元组成,每个单元是一个主题,分为Text A、 Text B、能力分析训练(包括阅读理解、翻译、商务写作和工作口语的技巧讲解及训练)、自学环节共四个部分。

Unit One Electronic Commerce Summary 1

Text A Electronic Commerce(EC)Theory 1

Text B Technological Platform of E-commerce 8

Skills of Understanding找出主题句,确定中心思想 13

Skills of Translation根据上下文/逻辑关系确定词义 15

Skills of Business E-mail Writing回复工作邀请信 15

Skills of Oral Language in Working Condition第一天上班报到 16

Self-study Projecting the Economic Impact of the Internet 16

Unit Two Trading Modes of E-Commerce 19

Text A Understanding B2C E-commerce 19

Text B What is B2B? 26

Skills of Understanding寻找重要事实和论据 31

Skills of Translation词类转换译法 34

Skills of Business E-mail Writing求助信 35

Skills of Oral Language in Working Condition同事之间 36

Self-study Know Something About B2C E-commerce 36

Unit Three Security Technologies of E-commerce(Part One) 39

Text A Secure Electronic Transaction 39

Text B Security Techniques 45

Skills of Understanding猜测词义 50

Skills ofTranslation词的增减 52

Skills of Business E-mail Writing邀请信 52

Skills of Oral Language in Working Condition愉快地工作 53

Self-study Internet and EB Security 54

Unit Four Security Technologies of E-commerce(Part Two) 56

Text A Firewall 56

Text B Computing System Security Measures 61

Skills of Understanding推理和判断 66

Skills of Translation正反译与反正译 68

Skills of Business E-mail Writing电话记录 69

Skills of Oral Language in Working Condition工作中的解决之道 70

Self-study Achieving Electronic Privacy 70

Unit Five Payment of E-commerce on Net(Part One) 74

Text A Electronic Systems of Payments 74

Text B Electronic Payment&Taxation 80

Skills of Understanding确定作者的观点和态度 86

Skills of Translation分译与合译 87

Skills of Business E-mail Writing给顾客写邮件 88

Skills of Oral Language in Working Condition顾客就是上帝 89

Self-study Why isn't E-cash a common currency? 90

Unit Six Payment of E-commerce on Net(Part Two) 92

Text A The SET Protocol 92

Text B E-money 97

Skills of Understanding阅读理解考查的重点 102

Skills of Translation被动句型的翻译 103

Skills of Business E-mail Writing用邮件进行预订 104

Skills of OralLanguage in Working Condition预订 106

Self-study Some Issues About E-commerce Payments 106

Unit Seven Logistics Management of E-commerce 109

Text A Logistics in Electronic Commerce 109

Text B Green Logistics 114

Skills of Understanding提高阅读理解的几个注意点 118

Skills of Translation定语从句的翻译 120

Skills of Business E-mail Writing用邮件发起邀约 121

Skills of Oral Language in Working Condition Get It Running顺利运行 122

Self-study Logistics automation 122

Unit Eight Implementation of the E-commerce System 125

Text A The ABCs of ERP 125

Text B What is CRM? 132

Skills of Understanding英语阅读技巧(著名新东方英语培训中心) 137

Skills of Translation倍数的译法 140

Skills of Business E-mail Writing用邮件邀约共进晚餐 141

Skills of OralLanguage in Working Condition At A Restaurant餐宴用语 143

Self-study Evaluating the Performances of E-commerce Systems 143

Unit Nine Network Marketing 146

Text A Web Marketing Strategies 146

Text B Overview of Electronic Marketing Structure 153

Skills of Understanding阅读理解题型介绍 157

Skills of Translation长句的翻译 158

Skills of Business E-mail Writing顾客意见反馈信 160

Skills of OralLanguage in Working Condition下班之后 161

Self-study The Real Problem with Network Marketing and Multi-level Marketing(MLM) 162

Unit Ten Industry Applications of E-commerce 164

Text A The Impact of EC on the Travel Industry 164

Text B Advertising of E-commerce 171

Skills of Understanding影响阅读速度的几个障碍点 175

Skills of Translation常见的计算机英语及缩写 177

Skills of Business E-mail Writing书写简单的通知 179

Skills of Oral Language in Working Condition技术会议 180

Self-study Electronic Publishing:Assessing Opportunities and Risks 180

附录1 译文 183

附录2 总词汇表 215

附录3 常用电子商务词汇表 229

附录4 屏幕英语 248

附录5 考试样卷 254

附录6 电子商务网站集锦 258

Bibliography 262