Unit 1 2
Section Ⅰ Special Terms 2
Section Ⅱ Texts for Reading 2
Text A World Tourism Organization 3
Text B The Benefits of Tourism 9
Unit 2 18
Section Ⅰ Special Terms 18
Section Ⅱ Texts for Reading 18
Text A Travelers 19
Text B Urban Tourism 27
Unit 3 40
SectionⅠ Special Terms 40
Section Ⅱ Texts for Reading 40
Text A An Overview of the Air Transportation 41
Text B Singapore Airlines and the Supply of Tourist Transport Services 49
Unit 4 60
Section Ⅰ Special Terms 60
Text A Travel Agency 61
Section Ⅱ Texts for Reading 61
Text B Chinese Outbound Tourism Development 70
Unit 5 78
Section Ⅰ Special Terms 78
Section Ⅱ Texts for Reading 78
Text A Tour Operator 79
Text B Tourism in Oxford 87
Section Ⅰ Special Terms 94
Section Ⅱ Texts for Reading 94
Unit 6 94
Text A Tour Guide 95
Text B Guidespeak 104
Unit 7 116
Section Ⅰ Special Terms 116
Section Ⅱ Texts for Reading 116
Text A Conferences and Exhibitions 116
Text B Principals Involved in Trade Shows and Exhibits 133
Unit 8 144
Section Ⅰ Special Terms 144
Text A Hotels 145
Section Ⅱ Texts for Reading 145
Text B Hotels Business in Beijing,Shanghai and Hong Kong 154
Unit 9 164
Section Ⅰ Special Terms 164
Section Ⅱ Texts for Reading 165
Text A Front Office Operations 165
Text B The Role of Service in the Hospitality Industry 178
Section Ⅱ Texts for Reading 188
Section Ⅰ Special Terms 188
Unit 10 188
Text A Food and Beverage Service 189
Text B Mexican Food 198
Unit 11 208
Section Ⅰ Special Terms 208
Section Ⅱ Texts for Reading 208
Text A The Housekeeping Department 209
Text B Hotels:The New Generation 215
Section Ⅰ Special Terms 224
Section Ⅱ Texts for Reading 224
Unit 12 224
Text A Hotel Marketing 225
Text B The Tourism Markeplace:New Challenges 233
Unit 13 244
Section Ⅰ Special Terms 244
Section Ⅱ Texts for Reading 245
Text A Hotel Accounting 245
Text B Economic Pricing Strategies for Hotels 255
Section Ⅱ Texts for Reading 270
Section Ⅰ Special Terms 270
Unit 14 270
Text A Engineering and Maintenance Operation 271
Text B Guest Security 281
Unit 15 292
Section Ⅰ Special Terms 292
Section Ⅱ Texts for Reading 292
Text A A Global Industry 292
Text B Tourist Industry Accelerates Opening-up 301
Appendix Ⅰ 308
Appendix Ⅱ 315