CHAPTER 1 THE ROLE OF MARKET RESEARCH 1
CHAPTER 2 USING RESEARCH SUPPLIERS 18
CHAPTER 3 SCOPE OF RESEARCH 33
CHAPTER 4 RESEARCH PROPOSAL 56
CHAPTER 5 SECONDARY DATA RESEARCH 76
CHAPTER 6 PRIMARY DATA RESEARCH 95
CHAPTER 7 QUESTIONNAIRE DESIGN 119
CHAPTER 8 SAMPLING DESIGN 148
CHAPTER 9 DATA PROCESSING 171
CHAPTER 10 RESEARCH REPORT 197