第一篇 战略管理 3
1．Tapping India’s Potential 3
2．Dr Pepper/Seven-Up 10
3．Microsoft Corporation 24
4．Plant Barry and the International Brotherhood of Electrical Workers 52
5．Reebok International Inc．The Athletic Footwear Industry 70
6．The History of Kentucky Fried Chicken 98
7．The Walt Disney Company 109
8．Victoria Heavy Equipment Limited 149
第二篇 人力资源管理 173
1．The Ozark Foundry：Expansion and Human Resource 173
2．Filmore Electric Company：People at Work 185
3．Regina Shoes Ltd：Job Analysis for Human Resource Manager’s Position 206
4．Job Description：Skill-based? Role? Performance? or Defence? 218
5．IBM：National HR Service Center 229
6．P．T．Natra Raya：Localization and Human Resource Management 247
7．Appointing the New Advertising Manager 264
8．How to Recruit What We Wanted? 280
9．People Express：Understaffing 294
10．Kuwait：Training Programs in the Ministry of Finance 318
11．Human Resource Management at Isetan 332
12．Fiat Group：Management by Objectives(MBO) 343
13．Microtronics：Human Resource System 360