Introduction 1
Part 1:Self-Marketing for Career Success:How to Win the Job Competition in ChinaChapter 1:A New Way of Thinking 3
Old Thinking about Jobs and Careers 3
The Job Competition Crisis 9
New Problems Need New Thinking 15
New Thinking,New Choices 16
New Thinking about Career 18
Managing Your Career with Self-Marketing 24
Chapter 2:Self-Marketing 28
The Art of War 28
Your Career,Your Business 29
Applying Marketing Concepts to Your Career 30
The 5Ps of Marketing 32
Fortune in Your Future 35
Innovation 36
Branding 37
Competitive Advantage 38
Career Portfolio:Your Personal Marketing Plan 42
Chapter 3:Preduct 45
Who Are You? 46
Self-Assessment:Discovering Your Product Value 47
What Employers Want:The Whole Person 49
The Whole Person:The Concept of Multiple Intelligences 50
Multiple Talents and Career Choice 51
Skills Employers Want 54
People Skills 54
Thinking Skills 69
Task Skills 73
Technical Skills Employers Want 76
Experience Employers Want 78
School Experience 80
Part-time Jobs 81
Volunteer Experience 84
Internships ＆ Social Practices 85
Personal Achievement and Personal Hardships 86
Education Employers Want 87
Character Employers Want 91
Positive Attitude 91
Self-confidence 92
Honest ＆ Ethical 92
Responsible 93
Loyal 93
Ability to Work under Pressure 93
Willing to Learn 95
Flexible 95
Interests Employers Want 96
Values Employers Want 96
Chapter 4:Positionging 98
Positioning 99
Positioning Yourself in the Job Market 99
Creating a Personal Brand:Dare to Be Different! 100
How to Create a Personal Brand? 101
Self-Introduction:Communicating Your Brand 103
Finding Your Career Direction 107
Personal Mission Statement:Finding Your Passion ＆ Purpose 107
How to Write a Personal Mission Statement 109
Identifying Your Target Market 110
Positioning According to Your Major 111
Informational Interviewing 122
Researching Information about Careers 123
Developing Your Personal Strategic Plan 126
SWOT Analysis 126
SWOT Matrix 130
Writing Your Personal Strategic Plan 132
Chapter 5:Price 135
Misconceptions about Price 136
What is Price? 137
Salary 137
Benefits 139
Training 140
Opportunities for Professional Development 141
Work-Life Balance 141
Knowing Your Price 142
The Market Average 142
Calculating Your Value 145
Negotiating Salary 146
Steps of Negotiating Salary 148
Summary:Dos and Don'ts of Negotiating Salary 150
Personal Financial Management 151
Step 1:Budgeting 151
Step 2:Financial Planning 152
Chapter 6:Promotion 153
Promoting Yourself in the Job Market 154
Writing Resumes 155
The Need for English and Chinese Resumes 155
Differences between Chinese and English Resumes 156
Western Resume Styles 157
Parts of a Resume 158
What Makes a Good Resume? 159
Using Action Words ＆ Key Words in a Resume 159
Writing Application Letters 172
Traditional Letter 172
T-Letter 173
Job Interviews 175
Preparing for the Interview 175
Dress For Success 176
At the Interview 178
Types of Interviews 179
How to Answer Interview Questions 181
Questions You Should Ask 191
Closing the Interview 193
Follow-Up After the Interview 193
Chapter 7:Placement 195
The Job Recruitment Cycle 196
Developing a Placement Strategy 198
Distribution Channels 198
The Internet 199
Job Fairs 210
Networking for Hidden Opportunities 212
Chapter 8:Career Management For Life 218
Transition from School to Work 219
How to Be Successful in Your First Job 221
Moving Up the Career Ladder 224
Improving Your Product:Power of Positive Attitude 224
Promoting Yourself on the Job 226
Asking for a Promotion 228
Is It Time to Change Your Job? 230
Getting Fired 236
Balancing Work and Family 237
Tips for Achieving a Work-Life Balance 239
Time Management for Career Success 240
Time Management Quiz 242
Prioritizing 243
Personal Energy Cycle 243
Career Ladder Challenges for Young Women 245
Traditional Attitudes about Women Roles 246
Sexism and Sexual Harassment at Work 246
Glass Ceiling 246
Raising Children 247
Conclusion:Self-Marketing for Life-long Career Success 248
New Thinking 248
5Ps of Self-Marketing 248
Life-long Self-Marketing 249
Winning Attitude+Self-Marketing=Success 250
Part 2:Career Portfolio Workbook 254
Part 1:Talents and Skills 254
Multiple Intelligence Assessment 254
Evaluating Your EQ 259
Communication Skills 260
Team-Work Ability 263
Other People Skills:Helping Others and Leadership 264
Thinking Skills 266
Lower Order and Higher Order Thinking Skills 266
Task Skills 268
Part 2:Experience Assessment 270
Part 3:Education Assessment 275
Analysis of Education 276
Part 4:Character Assessment 279
Part 5:Interests Assessment 282
Part 6:Values 284
Appendix Ⅰ:Career Portfolio 331
Appendix Ⅱ:Internet Career ＆ Job Resources 333
References 337